Web Video & Beyond

Written by a collection of the best writers in the industry


Friday, July 31, 2009

Mobile Video: Distribution to the Fourth Screen

Dan Warvi & Izzy Abbass | 07/31- 02:01 PM

An overview of the players in this complex game.

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There is a lot of buzz these days about video distribution to cell phones. The idea of uploading an independent film, TV series pilot or even your demo reel to a place where anyone with an iPhone can see it sounds like “the next big thing.” Unfortunately, the ease of distributing to mobile devices is not nearly as easy as uploading a video to YouTube - at least not yet.

Over the next few articles, we’ll look at some of the complexities and strategies for delivering video to mobile devices. We’ll also look at how some trends will have an impact on production and distribution of video content. To begin with, let’s look at one straightforward question - why mobile and how are we going to view video on mobile devices?

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