Do Professional Editors care about FCPX (anymore)? - The Backlash!
One reader (actually a ton of readers across the internet) has a problem with what I wrote, so let's address his concerns.
By Kevin P. McAuliffe | October 19, 2013
Okay, I'll be the first to say that the backlash from the original article was massive. Mostly negative. Some positive, but mostly negative.
The original article was a commentary on Larry Jordan's Amsterdam Supermeet conference on whether FCPX was ready for Professional use. Funny thing was that all the article bashers were attacking me for asking the question, when it was LJ who asked it first, and he asked it a month ago. People were outraged that I could ask something like this two years after FCPX was released. The original piece was a commentary after I watched LJ's presentation, and again, the backlash was huge.
I posted the articles across Avid, Adobe and FCP facebook pages alike, and one reader, from Final Cut Pro X Editors group on Facebook, had a lot to say about what I had wrote, with legitimate concerns that were shared across many forums on the internet, so I thought I would address his concerns with the article, and in turn, address most of the common "issues" people had
Here is his original post:
I'm fascinated that someone that admittedly doesn't even USE FCPX in production writes an opinion piece on FCPX! How did I know where it was going to go from there? Hmmm... Actually, at the point of "Apple doesn't care about editors and editing. They care about phone sales." is pretty much where I stopped taking any of it even vaguely serious, since that is utter ad hominem malarky at its finest in my book. Pure, unsubstantiated conjecture with zero basis in reality. My personal favorites are also the "because it's still missing things that I need to get my job done to time and on time" claims that oddly are *never* followed by an actual example of any of those direly needed shortcomings to be able work as a true "pro"? It's just one of those nondescript, leading claims left for everyone to interpret for themselves. Pundit fodder, nothing more. Unfortunate for PVC, but also not unexpected. They're just catering to their usual crowd. Painfully obvious that this is someone not the least bit clear on the most basic concept of how Apple works. "They have reduced the editing application design team from two teams (FCP and iMovie) down to one." OUCH. You mean like the Logic and Garageband team? The iPhoto and Aperture team?
See a pattern there by chance?
For me just the usual, frightened "Hey, why can they do the same I can only cheaper, better and faster?" reflection of your average Avid user that had to spend 4-5 digits (more) to still not be able to do what I can do with FCP and Motion combined (or PPro and AE for that matter), and is banking on a factually dying company. I'd be freaked, too. Premiere and (of all things) Avid "way ahead" of FCP X? Really? Coming from a hobbyist FCP X user? Again: enlighten us as to how? Just another woolly claim left to interpretation, or is there any real substance in that notion? Judging if "ready for professional use" by who ELSE is using it?? You can't be serious. A "tip" measured by nothing but your own small (production) world around you? Using mere anecdotal "evidence" as a basis for an argument? Gee, wonder where that would have left FCP 1.0? We know how bad that turned out, right? Oh hey... or AVID in 1990? And to think that I'm in the business of letting OTHERS decide on what suits me best for my work? Wow. I believe we call that a "the logical fallacy of appealing to authority".
But I grant you one thing: I thought LJ was a very poor choice for answering that (clearly loaded) question. I for one can name you a couple of national broadcasters here that are editing on FCPX (even for years now) and I even set up a brand new Swiss MTV-style channel on FCP X exclusively, for example. Others are in the making. "… it's too late to get back all the FCP7 users who have jumped ship to Adobe and Avid" You of course have actual, hard numbers to back up that meme, right? Actual fact? There are more FCP X users today than there ever were FCP 7 users. Oops. Sure, the demographic may be different... so? What does that tell us about the "fact" that people are "jumping ship"? Sorry, but if any Avid or Premiere user isn't switching to X, then is is only due to them having their opinion dictated to them by such biased opinion pieces that actually assume that the "pro" world of today has anything even ever so slightly to do with the "pro" world of even 5 years ago, let alone 10. Where some select few big wigs with too much money and far less clue called the shots for an entire industry with their deep pockets. Where HAVING an NLE was elitist, let alone being able to WORK one. Sorry, but this isn't 1995 anymore. I started in 1988 btw. I'm pretty sure I know what I'm talking about. I personally don't know of a single 7 user that didn't in fact simply stick with 7 and/or transition to X around the time of 10.0.6. But hey, I guess that's just MY little biased world. And sorry Matt, but parroting tired and ignorant claims that other alleged "pros" are saying doesn't make for validity. Unless you want to actually name any of those supposed "valid points"? I didn't in fact see a single one. But am open to enlightenment. Oh yeah, and: "the day is coming where Apple could very will just flip the switch, and leave everyone in the dark" Brilliant. As opposed to... hmmm... AVID?? Yeah, the fact that they haven't turned a profit since *2006* and aren't even worth *1/5th* what they were two years ago makes for a really warm and fuzzy feeling for an Avid editor. Now *that's* "security"!
I'd say that was long enough, no? Did I miss anything?
He then followed up with:
PVC were the first to jump the X Hate Train, taking turns at the steering wheel. If it weren't for the occasional informed and competent alibi article from people like Mark, that would be an extremely hard thought to follow. They have a crowd to feed and I'd say their demographic is pretty apparent. And Justin, don't think you'll get an actual answer. Because the mere attempt at one would surely backfire. A plethora of logical fallacies is very shaky ground to build on. Mark is right. It's a click-baitish fluff piece. Best displayed by the fact that the second page consists 99% of copy/paste. Yeah, a link to the original wouldn't have been enough. One does have a quota to fill and if you don't have any real facts or experience to draw from... well...
Which was then followed up by:
Let's not reduce this to some paltry "Battle of the NLEs", because it isn't, Aaron. Nor try to deny anyone their right to an opinion with some rather silly emotional metaphors. It's always your choice to ignore the thread. Though actual, constructive input will generally be more helpful.And since when is defending something you believe in "shameful", or however you characterize it? Aside from it ultimately being completely irrelevant which NLE (or any random person place or thing) it is about, if I feel someone is making nonsensical claims, I call them on it. I'd do the same for Avid and/or PPro. No one has anything against a well researched, well argued article with a minimum of substance, even if we don't agree. This just is everything *but* that and there's absolutely nothing wrong in pointing that out, because (newsflash) that's in fact what a group like this is for. Kevin *clearly* posted this *here* of all places to provoke a reaction (and get cheap, gratuitous clicks), so I see no problem with people reacting any way they feel fit or giving a counter opinion, since I'm pretty sure that's what he was going for and yes... we took the bait. The mere fact that he hasn't responded to any of the rebuttals or questions asked (and I'm sure won't) speaks novels in and of itself.
Please remember, you asked for my opinion, and that is what you are getting.
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