Capablue and Intrasonics Use Second Screen Innovations to Drive Audiences Back to the TV
Viewers will be able to take advantage of interactive experiences regardless of when they are watching
By PVC News Staff | August 13, 2012
Capablue, specialists in connected TV solutions, has joined forces with leading audio watermarking technology provider Intrasonics to create intelligent second screen solutions that meet consumer demand for more interactive experiences and deliver additional revenues to broadcasters.
By integrating Intrasonics' technology into its Connected platform, Capablue will enable broadcasters and content owners to drive audiences back to their linear programming by creating a unified viewing experience across all devices. Consumers will be able to engage directly with a programme on the TV using an interactive smartphone or tablet app with automatic content recognition and time sync. Applications include play along game shows, audience participation, loyalty and social TV viewing, interactive advertising and audience measurement.
"We all know people use companion devices to surf the internet or social network whilst they watch TV so broadcasters are basically competing with these devices for attention," said Capablue CEO Tom Cape. "What the market needs is solutions that encourage viewers to engage with what's on the main TV rather than the unrelated content on their mobile or tablet. Intrasonics is delivering some of the most innovative solutions we've seen to date so it's great to be working with them to create solutions that can actually make that happen."
Connected will use Intrasonics' patented technology to respond to hidden codes in the audio track of a broadcast to trigger actions on a consumer's companion device and instantly provide them with the opportunity to engage. Viewers will be able to take advantage of these interactive experiences regardless of whether they are watching a programme during the linear schedule or on catch up. Audio watermarking is one of the few reliable ways to overcome variable broadcast delays to ensure that a second screen app synchronises precisely with broadcast content.
Capbalue and Intrasonics will demonstrate the next generation of second screen interaction with an exclusive demo at IBC (Stand 4.A61c).
Dr Michael Woodley, Intrasonics' Business Development Manager said, "We are delighted to be partnering with Capablue, a dynamic and creative innovator with a wealth of experience in connected TV apps and a clear vision which we share for the new landscape of second screen apps. Together we will be presenting a new demo app to showcase just some of the possibilities for second screen interactivity."
Capablue's unique cloud-based platform Connected has been shortlisted for a CSI Product of the year award in the âbest content on demand solution' category.
Capablue provides solutions for broadcasters, across the entire Connected TV ecosystem, from Video on Demand (VoD) through connected and companion TV apps to advertising and T-commerce. We unify the main TV with the multitude of new TV-enabled devices, so broadcasters can connect with consumers and provide a seamless experience across all screens.
Our unique cloud-based platform, Connected, enables the discovery and monetisation of content on multiple internet-connected devices, helping broadcasters to enhance the value of their content and exploit the fact that TV is now connected to the internet.
Customers on the Connected platform include M&S TV, Curzon on Demand, Start Trek on Virgin Tivo, Playboy TV and DigiTop's Karaoke Superstar.
Based in Cambridge, UK, Intrasonics specializes in audio watermarking technologies to enable smartphones and tablets to listen for and to respond to hidden codes embedded in broadcast TV, radio and streamed media.
Intrasonics provides its extensively patented technology to brands, agencies, app developers, broadcasters and TV production companies in the form of a Software Development Kit. This allows customers to encode their own content with audio watermark codes and to publish Intrasonics-enabled apps that respond to those watermarks with complete in-house creative freedom and total control over the end user experience.
For more see www.intrasonics.com
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