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by PVC Experts

Written by a collection of the best writers in the industry and covering topics ranging from editing to motion graphics to live production. This channel features an incredibly diverse collection of authors and articles. Find out more about each of them...

In third grade, Richard Wirth was already reading anything he could find about television while dreaming of becoming a professional in the world of television and film production. Stops on the life timeline at American Forces Television, the Motion Picture Association, several mid-western pr...

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Motion Theory uses LightWave 3D to create Tanqueray Skull Splash

Motion Theory uses LightWave 3D to create Tanqueray Skull Splash

Tanqueray ‘Resist Simple'
Wieden + Kennedy Amsterdam
Motion Theory


By Vanita Harvison | February 02, 2011

See the skull in motion at NewTek TV - 1920x1080.mov

The ‘Resist Simple' movement begins with individual stories that embody the true complexity, richness, and fresh botanical layers of Tanqueray. To launch Tanqueray's ‘Resist Simple' campaign, Motion Theory partnered with W+K Amsterdam to create complex, multi-layered visual journeys that mirror the gin-making process and the drinking experience it provides. Capturing three slice-of-life stories in "Paris," "Backstage" and "3 Glasses," Motion Theory directors Mathew Cullen and Jesus de Francisco used different live-action approaches and techniques for each spot, including LightWave 3D to create the skull, reflecting the essence of three very different stories. Read More

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Skipper! Little Buddy!

Skipper! Little Buddy!

The Lockit Buddy DSLR Sync Box

By Christian Dolan | January 31, 2011

Yet another salvo in the ongoing struggle to "practicalize" the 5D for double-system use in modern (automated) workflows. Of course you can treat it like it's 16mm and sync manually, but this is tedious and time-consuming, which obviates any cost-saving advantages of using digital tech like the 5D in the first place. Read More

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Podcast: The Adventures of Anthony Dod Mantle, part 2

Podcast: The Adventures of Anthony Dod Mantle, part 2

"127 Hours" DP continues discussing digital filmmaking, 3D, and his artistic passions

By By Michael Goldman | January 28, 2011

Here's the second part of my cross-ocean conversation with cinematographer Anthony Dod Mantle. After discussing his work on "127 Hours" and his use of the Silicon Imaging 2k camera for Danny Boyle, Anthony explained his current stereoscopic gig on the European film "Dredd" (yes, based on the same source material as Stallone's "Judge Dredd" but a much different, darker take). That led to a larger conversation about the 3D paradigm and how best, in his view, to utilize all this technology for good, old-fashioned artistic purposes. Read More

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Third Is the Word

John Coffey from, oddly, Coffey Sound wrote the Top 20 Utility Person Checklist.

By Christian Dolan | January 25, 2011

Snip: Read More

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Pin For the Win

Pin For the Win

The Rode Pinmic

By Christian Dolan | January 24, 2011

Those of us who use lavs on a daily basis have a love/loathe relationship with them. On one hand, they're extremely small, versatile mics, freeing us from the aching chore of booming for long-form interviews and reality situations. Their quality is good enough that they can be used for episodic television and feature films when circumstances demand.

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Podcast: Adventures of Anthony Dod Mantle, part I

Podcast: Adventures of Anthony Dod Mantle, part I

Award-winning DP discusses playing with the SI2K system, "Slumdog Millionaire," "127 Hours," 3D, and lots more

By By Michael Goldman | January 23, 2011

With Academy Award nominations out, the movie awards' season is now at full heat. In the cinematography category, last year's big bling collector-the innovative Anthony Dod Mantle-wasn't nominated this time around for a chance at back-to-back Oscar or ASC awards, although he and "127 Hours" co-DP Enrique Chediak were nominated for a BAFTA award for their work on that film. Still, when I reached Anthony recently by Skype after he had just wound up a long day of golf in Cape Town, South Africa, where he was shooting a European 3D sci-fi feature called "Dredd," he chuckled about his doubts that "127 Hours" could earn him the same award recognition as "Slumdog Millionaire" did last year. He suggested that perhaps "127 Hours," this year's collaboration with director Danny Boyle, was "just a little radical for common taste." Nonetheless, as with "Slumdog Millionaire" before it, "127 Hours" featured extensive and unique utilization of the Silicon Imaging 2k camera system that Mantle has been on the forefront of pioneering in feature films in recent years. He was gracious enough to spend his time recovering from golf to discuss those applications, and more, with me. Read More

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2011, What Will It Mean To You?

It has to be better than 2010, but what will this year look like for you?

By Terence Curren | January 22, 2011

In this episode Terence and Philip, with Greg Huson from Secret HQ, look forward to what we can expect in 2011. You might want to pace yourself on this one as we've set a new record for show length. Read More

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mixer sound devices

High Five

The Sound Devices 552 Mixer/Recoder

By Christian Dolan | January 18, 2011

A bit late to the game with this one, but my reviews are like fine wines: in addition to their getting better with age, they are also spendy and I wouldn't know one if it were thrown in my face by a lady offended by yet another inappropriate comment by myself in a public establishment. Read More

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Quad Is Back!

Lectro intros the Quadra Digital Wireless Monitor

By Christian Dolan | January 18, 2011

From the Lectro website: Read More

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Make It a Double

By Christian Dolan | January 16, 2011

Wherein I get cranky about some newfangled contraptions... Read More

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SB2 launches Render[in] for SketchUp with 3D sky

SB2 launches Render[in] for SketchUp with 3D sky

Following a successful beta-testing phase, SB2 has launched Render[in] v1, a real-time radiosity engine developed to provide SketchUp Free and Pro users high-definition, realistic renderings in a powerful, easy-to-use application.

By Courtney Howard | January 14, 2011

SB2 has launched Render[in], a real-time radiosity engine for SketchUp Free and Pro users. Using Render[in], SketchUp users gain high-definition, realistic renderings and add photo-realistic elements, such as a 3D sky with clouds. Read More

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A Look Back on 2010

Take a look back on what changed in 2010: cheaper (and great) technology, large sensors, 3D, the state of the business, distribution options and more.

By Terence Curren | January 13, 2011

In this episode of the Terence and Philip Show - with able assistance from Secret HQ's Greg Huson - take a look back on what changed in 2010 from our perspective.There's a lot in this show from Resolve to dissolve. Read More

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LightWave 10: I Have The Power(s)!

LightWave 10: I Have The Power(s)!

NewTek unveils LightWave 3D version 10, the first edition developed with direct input from Rob Powers, vice president of 3D development at NewTek, renowned 3D artist and technical director, and LightWave veteran of 20 years.

By Courtney Howard | January 13, 2011

NewTek's booth at SIGGRAPH 2010 in Los Angeles offered glimpses of a number of notable celebrities. Crowds gathered to see William Shatner and Dick van Dyke, snapping and sharing hurried cell-phone photos of the pair. Yet, it was not their celebrity that SIGGRAPH attendees were buzzing about at the show, but that of Rob Powers. Read More

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E-on software ships French, German versions of Vue 9 for 3D artists and enthusiasts

E-on software ships French, German versions of Vue 9 for 3D artists and enthusiasts

E-on software debuts language versions of its Vue 9 product family, enabling French and German users to switch their application language at no charge.

By Courtney Howard | January 13, 2011

E-on software, makers of digital nature solutions, has released French and German versions of its product line for 3D enthusiasts and 3D artists: Vue 9 Pioneer and Theme Packs, Vue 9 Frontier, Vue 9 Esprit, Vue 9 Studio, and Vue 9 Complete. E-on software also confirms that a Japanese version is underway, and should be released shortly. Read More

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Durfy’s Law

Mixer Chris Durfy's production sound blog.

By Christian Dolan | January 13, 2011

Okay, buckaroos, new blog time. Today's site belongs to Chris Durfy, an Atlanta, Georgia-based production sound mixer. A recent post details his Top 10 Issues With Using a Sound Devices 788T/CL-8 In a Reality Rig:While none of the above issues are deal breakers, it is good to be aware of the issues. The 788t/CL-8 is a powerful combination and knowing it's limitations can make a strong rig even stronger.(Odd; I find that the number one complaint about that particular setup is that it doesn't do windows...).Please to enjoy. Read More

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CyberLink introduces glasses-free, auto-stereo 3D

CyberLink introduces glasses-free, auto-stereo 3D

CyberLink and 3D software and hardware innovators partner to offer bring 3D movie experiences to the PC.

By Courtney Howard | January 12, 2011

CyberLink Corp., working with strategic partners to advance auto-stereo 3D technology, has announced three new solutions leveraging the company's PowerDVD video software. PowerDVD, CyberLink's Blu-ray and HD video player software, is designed to enhance the media playback experience and to provide glasses-free stereo 3D playback on laptops and desktop PCs. Read More

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Razer debuts mobile PC gaming concept design

Razer debuts mobile PC gaming concept design

The Razer Switchblade for mobile gamers, powered by the Intel Atom processor, features an ultra-sensitive, multi-touch screen and dynamic tactile keyboard.

By Courtney Howard | January 12, 2011

Razer, maker of high-end precision gaming products, has unveiled a new concept design based on the Intel Atom processor. The new Atom-powered concept model, codenamed "Razer Switchblade", is designed to deliver traditional PC desktop gaming in a portable form factor. Read More

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Charlex delivers impressive, imaginative visuals in ShapeShifter

Charlex delivers impressive, imaginative visuals in ShapeShifter

Charlex, with narrator Gabriel Byrne, takes viewers on a journey through a dream world abundant with 2D and 3D imagery.

By Courtney Howard | January 11, 2011

"ShapeShifter," the latest computer graphics experience from Charlex, opens mysteriously on a dark car, speeding through the night on winding mountain roads. The eye-catching visuals accompany a haunting musical composition and prose poem, read by Gabriel Byrne. Read More

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Intel’s 2nd Generation Core processors boast ‘visibly smart’ visual and 3D graphics technologies

Intel’s 2nd Generation Core processors boast ‘visibly smart’ visual and 3D graphics technologies

Intel's 2nd generation Intel Core processors are designed to deliver rich, instantaneous visual experiences-from streaming HD video to eye-catching digital signage to impressive 3D graphics.

By Courtney Howard | January 11, 2011

Intel Corp., during the 2011 International Consumer Electronics Show (CES) in Las Vegas, unveiled the 2nd Generation Intel Core processor family, infused with greater video, graphics, and 3D capabilities. The upgraded product line-well suited to the 3D, video, entertainment, graphic design, digital signage, and consumer market segments-is the first to sport Intel's new "visibly smart" microarchitecture, combining visual and 3D graphics technology with high-performance microprocessing on a single chip. Read More

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Sample Logic’s Cinematic Guitars

Sample Logic’s Cinematic Guitars

By Mark Petroff | January 09, 2011

One of the more exciting current library releases (September 2010) is Sample Logic's Cinematic Guitars, a 9 GB collection of three distinct categories of ‘morphed' guitar instruments; namely, Atmospheres, Instrumentals and Percussives , which are loaded as the titled Cinematic Guitars library of .nki (Instrument) and .nkm (Multi) files into Native Instruments' Kontakt 4.1.1. or higher. Read More

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