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by PVC Experts

Written by a collection of the best writers in the industry and covering topics ranging from editing to motion graphics to live production. This channel features an incredibly diverse collection of authors and articles. Find out more about each of them...

In third grade, Richard Wirth was already reading anything he could find about television while dreaming of becoming a professional in the world of television and film production. Stops on the life timeline at American Forces Television, the Motion Picture Association, several mid-western pr...

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Sample Logic’s Cinematic Guitars

Sample Logic’s Cinematic Guitars

By Mark Petroff | January 09, 2011

One of the more exciting current library releases (September 2010) is Sample Logic's Cinematic Guitars, a 9 GB collection of three distinct categories of ‘morphed' guitar instruments; namely, Atmospheres, Instrumentals and Percussives , which are loaded as the titled Cinematic Guitars library of .nki (Instrument) and .nkm (Multi) files into Native Instruments' Kontakt 4.1.1. or higher. Read More

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BSkyB calls for creative 3D content

BSkyB calls for creative 3D content

British Sky Broadcasting (BSkyB) launches the first 3D TV channel, Sky 3D, and challenges digital content creation (DCC) industry to deliver innovative, high-quality, and comfortable 3D content and experiences to consumers.

By Courtney Howard | January 09, 2011

At the 2011 International Consumer Electronics Show (CES), executives of British Sky Broadcasting (BSkyB) Group, a public satellite broadcasting company offering service in the United Kingdom and Ireland, are endorsing Certifi3D, Technicolor's 3D certification program. Launched in December 2010, the certification program is geared toward broadcasters, network service providers, and content owners with the goal of "delivering quality and comfortable 3D experiences to end consumers," according to a company spokesperson. Read More

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Microsoft and Samsung unveil Surface 2.0

Microsoft and Samsung unveil Surface 2.0

Microsoft Corp. and Samsung Electronics demonstrated the next generation of Microsoft Surface, on Samsung's upcoming SUR40 device, at the 2011 International Consumer Electronics Show (CES) in Las Vegas.Microsoft Surface SDK now available to application developers for delivering unique experiences.

By Courtney Howard | January 09, 2011

Microsoft Corp. and Samsung Electronics Co. Ltd. unveiled the next generation of Microsoft Surface, version 2.0, at the 2011 International Consumer Electronics Show (CES) in Las Vegas. Microsoft Surface, combining Microsoft software and Samsung display technology, enables people to share, collaborate, and explore together using a large, thin display that recognizes fingers, hands, and other objects placed on the screen. Read More

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Technicolor drives demand for multimedia and 3D content with MediaNavi, Certifi3D

Technicolor drives demand for multimedia and 3D content with MediaNavi, Certifi3D

Technicolor presents its Certifi3D 3D certification program and its new MediaNavi multi-screen content platform at the 2011 International Consumer Electronics Show (CES).

By Courtney Howard | January 09, 2011

At the 2011 International Consumer Electronics Show (CES) in Las Vegas, Technicolor is presenting its Certifi3D 3D certification program and launching MediaNavi, its multi-screen content platform. The latter is "designed to make navigating the universe of content simple, seamless, and social for consumers everywhere," reveals a representative. Read More

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AMD showcases new embedded technologies at CES

AMD showcases new embedded technologies at CES

Advanced Micro Devices (AMD) presents new embedded hardware and previews its upcoming processors, including the first accelerated processing unit (APU).

By Courtney Howard | January 09, 2011

AMD has announced new desktop processors, including the company's fastest quad-core desktop processor, in response to the recent growth of high-definition and 3D digital content and immersive visual experiences. The new AMD releases are targeted at customers seeking a computer that offers multi-core performance, versatility, high-definition video, and 3D graphics. Read More

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Adults in China, India, and South Korea live more “visual lives” than in U.S., study reveals

A new study, conducted by Harris Interactive and commissioned by Intel Corp., reveals some surprising trends in the U.S., China, Germany, India, and South Korea.

By Courtney Howard | January 09, 2011

American adults trail adults in China, India, and South Korea when it comes to living a "visual life," according to a new study. Intel Corp. revealed during the 2011 International Consumer Electronics Show (CES) the results of a recent "Visual Life" study conducted online by Harris Interactive. Read More

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Ritzo Gitzo.

Steve Douglas reviews the Gitzo GB1540 Boom Pole:

By Christian Dolan | January 09, 2011

I'm sure that there are still some who attach their microphones to broom handles with duct tape and do their best to keep that heavy pole out of the camcorder's frame. However, for those who are seeking a low cost and absolutely featherweight boom pole, I believe you will be most happy with Gitzo's GB1540 and G11510N Shockmount.Link, via kenstone.net Read More

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Rooms, Racks, and Dumb-Asses

Rooms, Racks, and Dumb-Asses

A Tour of Weird Features of an Effective Studio (from the out-of-print book The Fat Man on Game Audio: Tasty Morsels of Sonic Goodness)

By George Sanger, The Fat Man | January 09, 2011

Very few game audio houses have a room big enough to comfortably house a mid-sized musical ensemble and the equipment necessary to record them. To play well, people must be happy. A room is big enough for a band and its equipment if, and only if, you can throw a good beer party in it. If you are fortunate enough to be able to use such a room for your audio production, Team Fat recommends constantly monitoring any deviations in the room size by periodically calibrating it with such a party. Read More

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Rolling Thunder

Rolling Thunder

John Fielden's Roll Sound: A Practical Guide for Location Audio

By Christian Dolan | January 07, 2011

Item #8 on the Boom Op's list: Know where to stand so lighting can put the 5K there.Starting out in today's market presents some interesting challenges, and I don't just mean "how does one tweet and mix simultaneously."(For the curious, the answer to the above is "make the utility do it".) Read More

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Skip To the End

By Christian Dolan | January 06, 2011

Workflow, yo. Read More

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Live! Tonight! Sold Out!

Okay, not tonight-tonight, unless you read this on January 8th, 2011, and in that case, there's this C.A.S. seminar: THE DIGITAL GAMEPLAN - Successful Workflow Approaches on Set thru Post!

By Christian Dolan | January 05, 2011

What: CAS Seminar EventWhen: Saturday, January 8, 2011 - Free admissionWhere: Sony Studios, 10202 W. Washington, Culver City- Cary Grant TheatreParking: Enter at Madison GateWho Is Invited: ALL CAS MEMBERS, MPSE, SMPTE, AES, IA LOCALS 700 EDITORS, 695 SOUND, 600 CAMERA, DGA, PRODUCERS, FACILITIES, MANUFACTURERS, FILM STUDENTS and those involved in the motion picture film and television industry.RSVP: To CASseminars@cinemaaudiosociety.org (You may still attend without an RSVP) Read More

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I Would Like To Subscribe To Your Newsletter

By Christian Dolan | January 04, 2011

The Pro Sound Services January newsletter is now out. Read More

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Okay:  Equipment

Okay:  Equipment

An Overview of My Reluctance to Discuss Equipment
(from the out-of-print book The Fat Man on Game Audio: Tasty Morsels of Sonic Goodness)

By George Sanger, The Fat Man | January 04, 2011

George and his entire "Reel Mobile" studio in 1980 Los Angeles.OK, boys and girls, we're going to talk about equipment now. Are you excited? Sure you are! Talking about equipment can be fun-but it can also be very, very dangerous, can't it? We can lose track of our… our… anybody?That's right, Timmy, our Art.Anything else?That's right, Omar, schedule.Anything else?Oh yeah, our fundamental humanity, that's good, Suzie. But kids, if you know how to do it the Fat Man Way, talking about equipment can be perfectly safe-and really fun! Read More

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There’s a New Sheriff In Town…and I hear He’s an Okay Guy

By Christian Dolan | January 04, 2011

First, I'd like to thank the Academy...that is, Starfleet Academy for being so awesome (dude: they go into outer space!). Read More

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NewTek Ships LightWave™ 10

NewTek Ships LightWave™ 10

3D artists' gain interactive viewport rendering, and much more...

By Scott Gentry | December 30, 2010

3D artists' gain interactive viewport rendering, real-time stereoscopic preview, Virtual Studio Tools for immersive walkthroughs and the first complete linear color space workflow, all within an enhanced user interfaceSAN ANTONIO - December 30, 2010 - NewTek, a worldwide leader of 3D animation and video products, releases NewTek LightWave™ 10-the latest version of its Emmy® Award-winning 3D software. LightWave 10 delivers a whole new set of capabilities for 3D producers and studio pipelines. Now, 3D artists have the ability to focus on the creative process with tools that provide immediate feedback-whether they work alone or in a multi-software studio. Read More

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The Eye

The Eye

What a better way to start this blog by introducing the most important tool in movie making: the human eye.

By JD Vandenberghe | December 26, 2010

The eye is nearly a sphere, with an average diameter of approximately 20 mm. Three membranes enclose the eye: The cornea and sclera outer cover; the choroid; and the retina.At its anterior extreme, the choroid is divided into the ciliary body and the iris. The latter contracts or expands to control the amount of light that enters the eye. The central opening of the iris (the pupil) is, on optimal condition of 4mm in diameter. It varies from approximately 2 mm (f/8.3) in a bright environment to 8 mm (f/2.1) in the dark. The latter value decreases slowly with age, older people's eyes sometimes dilate to not more than 5-6mm. Read More

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Can We Stop Piracy? Should We?

With the US Government Accounting Office dismissing RIAA and MPAA "research" as being lacking in any factual basis, is unauthorized distribution hurting or helping the industry?

By Terence Curren | December 22, 2010

Philip and I were asked to talk about piracy. This is a favorite subject of Philip's and his passion shows through. Whether you agree or disagree, his arguments are strong. Check us out on Episode 16 of The Terence & Philip Show. Read More

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From Snapshots to Great Shots

From Snapshots to Great Shots

Laurie Excell; John Batdorff; David Brommer; Rick Rickman; Steve Simon | By Peachpit Press

By Scott Gentry | December 22, 2010

Now that you've bought an amazing new DSLR, you need a book that goes beyond the camera manual to teach you how to take great shots. One key component to that is understanding composition--the creative arrangement of elements in the shot, and the way a viewer's eye travels through an image.With Composition: From Snapshots to Great Shots, the author starts with the basics of composition--such as the popular rule of thirds--and continues with exploring how the elements of color, shape, angles, and contrast work to create compelling images.For more information: Creative Edge Read More

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Color Bit Depth

Color Bit Depth

Digital Cinematographers and enthusiasts are so focused on resolution that many of them forget to consider a major aspect of an image characteristics: The Color Bit Depth.

By JD Vandenberghe | December 19, 2010

The color bit depth of an image, is the number of bits allocated to represent each primary value (red, green and blue) of a pixel of that image. Since we are talking about digital information, each value can be coded using different Word length. These days, the typical lengths are 8, 10, 12 or even 16 bits. Read More

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barfly chimera greenscreen kino lighting lowel vistabeam

An Illuminating Discussion

PVC writers weigh in on what they would recommend for a lighting kit.

By Chris and Trish Meyer | December 07, 2010

It started as a simple-enough email question from writer Kevin P. McAuliffe to the rest of the PVC crew:

I'm looking for a good, low cost basic lighting kit. 3 lights (Key, Fill and Back), stands, etc. I have no idea who would be considered "good", as "For God sakes Jim, I'm an editor, not a lighting director!"

What followed was a flood of very useful advice on lighting equipment - as well as its applications, from outdoor shots to greenscreen. Rather than keep the replies private, we decided to share the wealth with our PVC readers. (Note: We've added replies from Steve Hullfish, Alex Lindsay, and Art Adams since this article was first posted.) Read More

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