PVC Exclusive
Written by a collection of the best writers in the industry and covering topics ranging from editing to motion graphics to live production. This channel features an incredibly diverse collection of authors and articles. Find out more about each of them...
David Torno is a Visual Effects professional based in Los Angeles at Ghost Town Media. David has been creating Visual Effects since 2000 and has worked on numerous commercial, feature, music video, and multimedia projects. He is most widely known for his work for such artists as Linkin Park (...
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From the industry leader to a desperate company in a few short years, now what?
By Terence Curren | April 29, 2008
After returning from NAB last year (2007) I gave Avid 3 years as a significant player in the NLE market. The combination of the major inroads FCP had made, including the announcement of Final Cut Server and the ineptitude shown by the Avid marketing department, converged to create the impression of a grave future. This year's NAB would mark the shift from 3 to 2 years left in my countdown. So I have been asked by many whether my opinion has changed. Before I answer, let's take a trip down memory lane to last year.
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I've seen the future of monitors
By Terence Curren | April 22, 2008
With Avid and Apple missing from the convention floor, I was hoping this would be a good year to hunt through the little booths and find something new. While I did stumble upon several cool new products, one impressed me more than anything else on the floor. This was a new monitor from a company I had never heard of. If you have been following the "Death of the CRT" and "What are going to replace it with" threads over the last few years, you are aware of the problem we face. If not, here is a quick summary. LCDs suck for critical monitoring of video! Plasmas are a close call but don't come in any size smaller than about 40". So that leaves us with a poor substitute. One company, eCinema has created a monitor that actually solves the lack of blacks in an LCD. But it costs a LOT!So imagine my surprise when I walked into a little draped off room and spotted three nice looking monitors in a row. The catch was, only the one in the center was a CRT. The other two were examples of a coming technology called Field Emission Technology, or FED for short. This is a variation of the SED technology that we have been waiting for since at least 2004. The blacks were so black that I couldn't discern where the letterboxing ended and the black frame began. Looking off-axis, the picture held up all the way to the edge of the screen. That's 90 degrees off axis! The depth of the monitor was a little more than a standard LCD. And it wasn't generating any significant heat. Wow!!Of course trying to get pricing and release date information from the poor guy who seemed to know 25 words of English was an exercise in futility. But I was able to learn from later research that this company is a spin off from Sony who started the work with this technology. I don't know if this is Sony's way of trying to avoid getting caught up in the huge lawsuit surrounding the SED technology. And I don't care. What's important is that I've seen the technology in action and it works!You can check out the sparse website at Fe-tech-co.I've seen the future, and I finally have hope for monitoring in my world.
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By Terence Curren | April 21, 2008
It is unfortunate that my very first blog entry has to be an obituary. In case you haven't heard the news, Frank Capria is no longer with us. No, don't panic, he isn't pushing up daisies, it's a little worse than that, he is working for a manufacturer! Of course I'm running with a bit of humor here, but there is also a serious undertone. Frank was one of the guys leading the resistance to push the manufacturers to improve the products and pricing in our market space… and now he's been absorbed.
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By Scott Gentry | April 02, 2008
If you've placed any advertising before, you know that the information you can get from sales reps can vary wildly. I'm not dissing sales reps, instead there really hasn't been great standards by which Publishers should follow. We feel pretty strongly that Google Analytics is great data. In fact, we base our writers payments on the depth of the G.A. reports.At PVC we are going to publish our data openly from Googla Analytics to assist advertisers and potential advertisers in making informed purchasing decisions. Who does that!?! Well, we do. If you're spending valuable and limited marketing dollars, make sure you're getting the best ROI. I understand StudioDaily may be sharing Google Analytics data and I applaud that. If you'd like to receive our data, please contact me directly sgentry@provideocoalition.com, or jcory@provideocoalition.com.Every month we'll publish our stats here and the Google data obtained from Jarett or myself can be used as proof. Since we only soft-launched in February (meaning no marketing of the site yet, only word of mouth), growth is expected to phase in over the year. Our goal was 25% growth month to month for the first six months, then leveling out to be approximately 200,000 visits by the end of the year 2008. March 2008: 49,986 (we missed 50,000 by only 14 visits)Feb. 2008: 34,316In our second month live we grew 46%. • Approx. 87% have added us to their bookmarks• Avg time on site: 5:46 (We're still new)For some comparisons, you can check out these other traffic monitoring sites. As you can see from the data they show, compared to Google Analytics data, they are not very reliable, but it may give you an idea of where sites stand. www.trafficestimate.comwww.alexa.comAccording to these sites PVC has already beaten the industry grandfather Videography.com.If you have any questions about PVC or our traffic and rate information, please contact me directly.Scott Gentry, PresidentProVideo Coalition
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Two camera guys debate a new tool
By Adam Wilt | March 17, 2008
Context: Adam shot some RED footage on Friday 7 March, as part of a camera comparison, and took the raw files home to play with. Art shot a quick test with the same camera six days later. The following email conversation ensued...
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Where you can buy a square for only $100 / month
By Scott Gentry | February 28, 2008
There is a three month minimum, and if you contract for 12 months, you save $200.You can also take multiple squares and place larger ad units.For more information, contact:advertising@provideocoalition.com There are only 84 squares and it's first come first serve. Feel free to choose your square!
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By Scott Gentry | February 13, 2008
For general advertising information, please contact:advertising@provideocoalition.comTel: 925-217-2279The site is currently in soft-launch. Adobe is an anchor sponsor and there are only 3 more positions available. The Total Training ads are for ad placement reference only.Key sponsorships are available for search, each individual blog, news, etc. Only anchor sponsors will get to advertise on the home page and more. Charter rates are in effect through the end of April. Newsletters will start in March, and webinar opportunities are available across blogs and categories.
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By Scott Gentry | February 12, 2008
If you've uncovered the next great scoop and would like to potentially get it posted either with credit to you, or unanimously, send your news to:hotnews@provideocoalition.comAll hot news will be reviewed and checked before posting for their validity.
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By Scott Gentry | February 12, 2008
If your company would like to submit a press release, please submit the release to:pr@provideocoalition.comBe sure to include your contact information for follow up.
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By Scott Gentry | February 09, 2008
The Entire Site News and All Blogs by PVC StaffNews by PVC StaffStunning Good Looks by Art AdamsCamera Talk by Art Adams and Adam WiltCamera Log by Adam WiltProduction Values by Mark ChristiansenOff-The-Clock Tech Lawyer by Charles B. KramerCreating Motion Graphics by Chris & Trish MeyerCMG Keyframes by Chris & Trish MeyerMotion Graphics and Visual Effects by PVC Staff
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By CameronORourke | February 06, 2008
In the next few articles I'm going to be discussing data management, including storage, backup and archiving. I'll be looking at the different kinds of devices and the trade offs between cost, speed, capacity, and reliability. But first, we need to think about the different types of data that we need to wrangle. Different kinds of data have different storage, backup and archival requirements. So, the first data management strategy is to organize your data so that it is easier to use, share, and manage.
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Information Technology for Production and Post
By CameronORourke | January 31, 2008
With information technology (IT) becoming a larger and larger part of the media business, the editors at PVC want to help you get the most out of your computer systems. But where to find a certified "geek" who also speaks video? Right here!
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DBA Createasphere