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by PVC Experts

Written by a collection of the best writers in the industry and covering topics ranging from editing to motion graphics to live production. This channel features an incredibly diverse collection of authors and articles. Find out more about each of them...

In third grade, Richard Wirth was already reading anything he could find about television while dreaming of becoming a professional in the world of television and film production. Stops on the life timeline at American Forces Television, the Motion Picture Association, several mid-western production companies and a few local stations lead him to NBC’s beautiful downtown Burbank and later, NBC News. Looking for new toys to play with, he launched a venture that became the Network Group, a production and transmission services company specializing in ad hoc live broadcasts. Along the way, he added consulting and teaching to his resume. Today he is Manager, Post Production, for the School of Cinematic Arts at the University of Southern California and is exercising his research passions writing a book investigating the story of the development of television in Los Angeles.

David Torno is a Visual Effects professional based in Los Angeles at Ghost Town Media. David has been creating Visual Effects since 2000 and has worked on numerous commercial, feature, music video, and multimedia projects. He is most widely known for his work for such artists as Linkin Park ("Waiting for the End", "New Divide", "Burn it Down"), Flight of the Conchords ("Ladies of the World"), and Swedish House Mafia (Absolut Greyhound). During his free time, he creates video tutorials and After Effects scripts in an effort to help educate, offer helpful tools, and explain techniques to creative professionals around the world.

 

Radiant Images Creates Simple and Effective Solutions for Filmmakers of Every Size

Radiant Images Creates Simple and Effective Solutions for Filmmakers of Every Size

An interview with Sinclair Fleming , Director of Engineering at Radiant Images

By Jeremiah Karpowicz | July 24, 2014

Radiant Images is solution-oriented rental house singularly focused on advancing cinematography. At Cine Gear they showcased their Novo action camera accessories and a wide selection of custom camera stabilizers for attendees.  Their focus on simplicity in design and operation and ease of... Read More

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Inspiring Hate and Love with Sharks and Tornadoes…Again!

Inspiring Hate and Love with Sharks and Tornadoes…Again!

An interview with Sharknado and Sharknado 2: The Second One director Anthony C. Ferrante

By Jeremiah Karpowicz | July 22, 2014

Although the Syfy channel has been producing original movies since 2001 (when it was known as the Sci-Fi channel), it’s safe to say that none of them have made an impact like the original Sharknado. When it first aired in the summer of 2013, the movie drew 1.4 Million viewers... Read More

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Thinking About Extras

Thinking About Extras

By Arthur Vincie | July 08, 2014

This happens a lot: I’m budgeting a script and I get to this crowded street scene, or a basketball game, or a really killer dance set piece.  I figure out as best I can how many extras are needed, and budget all the related costs accordingly.  Then I present the budget to the producer and she’s horrified.  “One hundred thousand for extras?  What the hell?”

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3D Technology Revolutionizes Advertising and Distribution for Everyone

3D Technology Revolutionizes Advertising and Distribution for Everyone

An in-depth interview about how developments in 3D are impacting the way we produce and consume content

By Jeremiah Karpowicz | July 07, 2014

San Francisco-based DMAX Imaging creates high-end visualizations and animations for leaders in design and innovation such as Beats, Mini and Nest. Founded by three partners who wanted to reinvent the prepress experience, DMAX focuses on meeting customer needs instead of selling a particular... Read More

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The Consolidation of Media & Entertainment - A PVC Roundtable Discussion

The Consolidation of Media & Entertainment - A PVC Roundtable Discussion

Are we witnessing the end of an era or the beginning of a new one?

By Jeremiah Karpowicz | July 06, 2014

AJA Raw Workflow, from the AJA website

 

Mergers and acquisitions have been part of the way businesses have operated for centuries, but the incredible pace of technology makes these sorts of transactions more powerful than ever. That's especially true in the media... Read More

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Connecting People with the Possibilities of Motion Capture Technology

Connecting People with the Possibilities of Motion Capture Technology

Anthony Hoit talks to us about the use of iPi Motion Capture on “Night of the Living Dead: Origins 3D”

By Jeremiah Karpowicz | July 01, 2014

Night of the Living Dead: Origins 3D, a 3D animated reboot of the original 1968 horror classic. The film features visual effects from The Graphic Film Company that relied on the iPi Soft markerless iPi Motion Capture software solution. iPi Soft is a developer of markerless motion... Read More

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Do More While Saving Time and Money with 4K

Do More While Saving Time and Money with 4K

An interview with the team from Dawnrunner highlighting their upcoming webinar

By Jeremiah Karpowicz | June 27, 2014

4K has been called everything from a trend to the future of the industry, but no matter what your feelings are it’s not something that you can ignore. Numerous opportunities are created at nearly every stage of production with 4K, and decisions around shooting or not shooting in 4K impact... Read More

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Behind the Color of X-Men: Days of Future Past

Behind the Color of X-Men: Days of Future Past

An interview with DOFP colorists Adrian DeLude and Stephen Nakamura

By Jeremiah Karpowicz | June 24, 2014

DaVinci Resolve was used by EC3 dailies colorist Adrian DeLude for near set dailies grading on the Twentieth Century Fox blockbuster “X-Men: Days of Future Past.” EC3, part of Deluxe Entertainment Services Group's near set dailies offering, harnesses the technology and... Read More

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Blackmagic Releases Camera Firmware Updates

Then takes them down, only to officially release them the next day *(recently updated)

By Brian Hallett | June 23, 2014

A little before 2:00am Central Standard Time Blackmagic Design quietly released Firmware 1.8 for the Cinema Camera, the Production Camera, the Pocket Camera and the Studio Camera.  There was no press release... No announcement at all.  It was quietly uploaded and within a couple hours, they took the update away. At the very least, this is an opportunity to see what is to come in the new firmware before it's officially released

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Dynamic Range & Blackmagic’s 4K Production Camera

How much over/under can one shoot?

By Brian Hallett | June 17, 2014

Blackmagic Design lists the dynamic range of the 4K Blackmagic Production Camera at 12 stops.  What does this mean in real-world situation?  How much range is in the 4K ProRes file?  For me, I wanted to see what I can over/under expose and still get a great image out of the footage

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Examining Kevin Smith’s Red State Self-Distribution Gamble

Examining Kevin Smith’s Red State Self-Distribution Gamble

One man's attempt to change the face of film distribution

By Jeremiah Karpowicz | June 17, 2014

In January of 2011, Kevin Smith premiered Red State at the Sundance Film Festival. As with practically every film that’s screened at Sundance, filmmakers were there to show off their work in the hopes that one of the assembled distributors would purchase the film for a... Read More

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Dolby Gives Us Improvements to Visual and Audio Experiences That Make a Difference

An interview with Roland Vlaicu from Dolby Laboratories

By Jeremiah Karpowicz | June 17, 2014

Dolby Laboratories creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. They’ve already made several big announcements this year, and we wanted to learn more about these initiatives. We... Read More

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Under the Radar at Cine Gear 2014

A few cool new products you may have missed

By Helmut Kobler | June 10, 2014

This year's Cine Gear had its share of well-known vendors and their wares (Arri, Litepanels, Dolby, Kessler, SmallHD, etc.) but I like the show because it's a great opportunity to find lesser-known gear that you might not otherwise discover, or have a chance to try hands-on. Here's... Read More

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The Sights and Sounds of Cine Gear 2014 – Part II

The Sights and Sounds of Cine Gear 2014 – Part II

Copters, LEDs, PVC writers and more

By Jeremiah Karpowicz | June 08, 2014

Cine Gear is held on the first Friday and Saturday of every June on the Paramount lot in Los Angeles, but you could actually get a sense of what companies and products were featured if you just spent a single day at the event. That’s really not enough time to take in everything... Read More

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The Sights and Sounds of Cine Gear 2014 – Part I

The Sights and Sounds of Cine Gear 2014 – Part I

It's not NAB...but that's part of the appeal

By Jeremiah Karpowicz | June 06, 2014

Matt Jeppsen said it best in his Cine Gear 2013 Wrap Up… the reason folks like Cine Gear is because unlike NAB, it’s smaller, more intimate, and a lot more cine-focused. It’s a much different show, and the size of the event allows you to get a better handle on the... Read More

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Answering the Essential Color Correction Question: Am I Doing This Right?

Answering the Essential Color Correction Question: Am I Doing This Right?

Patrick Inhofer talks to us about his experience as a professional colorist and his latest Home Study Course

By Jeremiah Karpowicz | June 04, 2014

While Patrick Inhofer is no stranger to ProVideo Coalition, much of his energy and output over the past few years has been on his site, the Tao of Color Grading. His focus there is around color grading & finishing, but he admits that is one part technology, one part art, and ten parts... Read More

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Directing Motion with Vincent Laforet

Directing Motion with Vincent Laforet

An interview with the man on a 10 week, 32 city tour of the country

By Jeremiah Karpowicz | June 03, 2014

Vincent Laforet is a man with no shortage of accolades. A three-time winner at the prestigious 2010 Cannes Lions International Advertising Festival, Laforet has been named one of the “100 Most Influential People in Photography.” He was also awarded with a Gold, Silver, and a Bronze... Read More

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Product Review: Hexolux D7 LED Fresnel Light

Product Review: Hexolux D7 LED Fresnel Light

An LED light with good color precision, power and control.

By Helmut Kobler | June 02, 2014

The Hexolux D7 LED light ($2400) is one of those lights that breaks ground because it can take the place of many conventional lights you’ve been using for years without the compromises that have typically characterized LEDs.

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Blackmagic Cameras and Clean Audio

How to "sweeten" the audio in your NLE

By Brian Hallett | May 29, 2014

No doubt, good sound is as important as good pictures. The problem?  How can you record good sound on the Blackmagic Cinema Camera and Pocket Cinema Camera when the in-camera preamps are a little less than desired?  I'll show how you can use your NLE's audio equalizer and on-camera accessories to help everything sound a little bit better.  

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Discover the Present and Future of Premiere Pro

Discover the Present and Future of Premiere Pro

Richard Harrington tells us what to expect at the upcoming Premiere Pro World Conference

By Jeremiah Karpowicz | May 28, 2014

Conferences of different shapes and sizes take place at various times throughout the year, but the Premiere Pro World Conference is set to be very different. Taking place this July, the three-day training conference brings together world-renowned industry experts, the Adobe Premiere Pro team... Read More

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