How Do We Thrive In The Multi-Screen Viewing Environment?
An ever increasing number of viewers watch TV while using their iPads and laptops, and also checking messages on their phones. What are the opportunities and threats in this new world?
By Terence Curren | September 06, 2011
In this show Philip & I tackle Transmedia, the successor to "multi-media". Transmedia is the extension of a program to more ways for the audience to interact with the program, story and characters.
There is no doubt that the multi screen viewing environment is here to stay. Is Transmedia the future of television or the replacement?
Click below and join Philip and I in episode 34 of The Terence & Philip show.
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