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by Steve Hullfish

Steve Hullfish has been producing and editing award-winning television since the mid-1980s. He has written four books, countless magazine articles and hosted an Avid training DVD. He has lectured at NAB, DVExpo and the Master Editor seminars. He has edited on Avid since 1992 and was named to Avid's first group of Master Editors. His client list includes: Universal Studios, NBC Television, PBS TV, Turner Networks, The Oprah Winfrey Show, "Investigative Reports" and "Cold Cases" with Bill Kurtis for A&E, Jim Henson Home Entertainment, HIT Enterta...

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PluralEyes for Avid

Marrying Avid, a 5D Mark II and a ZOOM H4N

By Steve Hullfish | June 20, 2011

PluralEyes has really made a name for itself with editors as the DSLR workflows have been explored more and more. PluralEyes is a software solution that allows you to automatically sync up the separate audio and video files from, say, a 5D Mark II DSLR with an audio file from a handheld digital recorder, like the ZOOM. Read More


Single Chip Camera Evaluation

Single Chip Camera Evaluation

The Big Chip Camera Shootout!

By Steve Hullfish | April 13, 2011

At the request of Zacuto in Chicago, Bob Primes, ASC led a group of over 100 intrepid volunteers and ASC colleagues in the creation of The Single Chip Camera Evaluation. Basically, a well-planned and fairly comprehensive shootout between the Arri Alexa, Sony F35, RED MX, Phantom Flex, WeissCam, Sony F3, Panny AF100. Canon 5D, 1D, 7D, Nikon D7000 and Kodak 5213 film. Read More


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Are you ready for FCP X?

Rumors over Supermeet are flying!

By Steve Hullfish | April 05, 2011

Rumors are flying that Apple will be using the Vegas Supermeet to announce the next version of Final Cut Pro. Supposedly, Apple will be taking over the entire event for their announcement, canceling all other sponsors, including AJA, Avid, Canon, BlackMagic, Autodesk and others, who were set to give presentations.I am waiting for some confirmations from inside sources at various companies but some of the "proof" that is public so far:Daniel Berube, a co-producer of the event with Michael Horton, has rushed back to Vegas early from LA due to changes at Supermeet.UPDATE: Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet, though he still may present (possibly as a guest of Apple.) At present he doesn't know if he will speak or not. Canon was told last night that Apple has demanded ALL "lecturn" or stage time exclusively. Some sponsors who were not using presenters may continue to sponsor the Vegas event, but none of them will be presenting on the stage. I can't imagine any news that would warrant this kind of "take-over" other than to announce and demonstrate the next full version of Final Cut Pro and possibly an entirely newly designed FCS4.Frank Capria mentioned on the Avid-L2 that Avid would find another venue to present director Kevin Smith, who was scheduled to present at Supermeet. (UPDATE: Avid confirmed that Supermeet (Michael Horton) told them last night that their sponsorship had been canceled. According to Avid, "Apple doesn't want anyone to have stage time but them.") (UPDATE: Avid will be hosting Kevin Smith at other venues during NAB, for more information: offered a "no comment" on their Supermeet sponsorship and referred all questions to Michael Horton (who runs Supermeet). AJA has their own party that night at a different location, so it probably doesn't affect their plans too much.Black Magic also gave me a no comment, though they acknowledged that something was happening with their Supermeet sponsorship.I'm still waiting to hear from Michael Horton and Black Magic. UPDATE: 8:44pm, April 5th) The Supermeet website recently changed, dropping all previously mentioned presenters and mentioning a "very special guest" with a "sneak peak at something very special." This basically confirms most of the rumors. ( Here is the statement I just received from Autodesk (6:15pm Central time, April 5):Autodesk will not be presenting on the main stage at Las Vegas SuperMeet during NAB, but will be participating in the SuperMeet Digital Showcase. For more information on the SuperMeet event, please contact the FCPUG organizers. During NAB, there will be numerous opportunities to see Smoke in action, both through customers presentations and Autodesk demonstrations on the Autodesk tradeshow booth SL2120. We are also providing free hands-on Smoke training in the North Hall on Monday & Tuesday.UPDATE: Black Magic Design has confirmed that they - and actually most of the sponsors - are STILL sponsors of the Supermeet. The main thing that changed with the addition of the Apple announcements is that the STAGE presenters have been changed. BMD is excited to be giving away over $20,000 of prizes at the event.Stay Tuned for more!!! Keep checking back for updates or add me to your RSS feed. Read More


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Canon jumps on Thunderbolt

Canon first to jump on Apple Bandwagon

By Steve Hullfish | March 11, 2011

So, when Apple recently announced support for Thunderbolt the biggest question after the release by many in the video community was: "Who else is going to support this?"The answer has come from a major player: Canon. This is a natural partner who can obviously utilize Thunderbolt's 10Gbps port. Read More


The all new Final Cut Pro

The most chatter about the least info

By Steve Hullfish | February 24, 2011

So for the last few days the internet has been abuzz - or at least the part of the internet that I pay attention to - with the news that Apple unveiled the new version of Final Cut Pro to a small group of industry vets and influencers.The humorous thing is that everyone who actually knows anything can't SAY anything. And everyone who doesn't know anything… well, they CAN say anything, but really have nothing to say. I would fall completely into the second category.I was not at the event, but have heard all of the rumors. If you have actually been working - for example EDITING - and haven't had time to catch up on the latest FCP gossip, I will try to fill you in quickly.The one rumor that can be firmly squashed that has been floating around angrily for the last year is that Apple has given up on Final Cut Pro and is abandoning development. This was crazy rumor to begin with. Apple's had a very capable development team chugging away doing SOMETHING. Soon, we'll find out exactly what they've been spending their time on.64-bit will supposedly be coming to a FCP suite near you soon. Just how much capability, before the release of Apple's impending Lion system software release, is - as lazy journalists like to say - "yet to be seen."The big question is how radical a change this software is. From varying reports, it seems to be a pretty radical change. It may even be radical enough that I may have to use my least favorite, most overused, over-hyped word on the internet: "paradigm shift." From what I've heard, we're not simply talking about adding all of those juicy feature requests that so many people have been throwing around. We're talking about a radical rethinking of the entire application. If that's true, then it may leave a lot of people either clinging to their old FCP7 release until it dies, or looking for new editing solutions. It could also mean that whatever this re-thunk FCP app looks like, you adapt or die. One largely circulated quote from someone who'd seen the new version is "The biggest overhaul to Final Cut Pro since the original version was created 10 years ago."I've heard rumors that this massively rethought FCP (let's call it FXPx) has headed down the iMovie path in many ways. Now, I love iMovie. There are some very cool things about it, but I do NOT want to edit a feature film or a TV show with it. Of course, Apple has plenty of big-time, famous editors that it turns to for advice when determining what to do with FCP, so I can't believe they'd agree to a radical dumbing down of FCP, making it, in essence, iMoviePro. But it is possible that many of the thought processes or technologies of iMovie will be coming to FCPx. Many editors will embrace that. Many will revolt.Speculation about all of this should come to an end relatively soon because the release is due for sometime this spring. Apple is not on the official list of exhibitors formally at NAB, but they could - as in years past - present off-site. Apple has increasingly refused to tie their product releases to industry meetings and conventions like NAB, MacWorld and the rest. Read More


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When is a NAS not just a NAS

Network Attached storage as sexy as I could make it

By Steve Hullfish | November 20, 2010

Why do other guys on PVC do all the sexy reviews about stuff like new cameras and I always choose to write about unsexy stuff like waveform monitors and network attached storage?Probably because when I write about something it's because I just need something that is going to do a job for me in the background while I get the work done with my clients and creative partners. Hence, another unsexy, but critical review of something to make your life a little better while you get out and get stuff done. May I present the QNAP TS-659 Pro? QNAP has a bunch of other NAS and server products, but this one seems pretty well suited for my small business. Read More


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Capture One - contender for Aperture and Lightroom?

Darkroom on your desktop

By Steve Hullfish | November 18, 2010

Capture One has been the professional photographer's well-kept secret for a number of years. I am not a professional photographer and learned about it from a friend who is. We were discussing Apple's Aperture and Adobe Lightroom and he said, "But there's a better option." That option is Capture One from Phase One. ( Read More


FREE Color iPad Awesomeness

FREE Color iPad Awesomeness

Technology that's just WAY too cool!

By Steve Hullfish | November 13, 2010

Tangent Devices' iPad Color Controller from Steve Hullfish on Vimeo.

Tangent Devices, which is one of the major color correction console manufacturers, came out with a FREE version of its Tangent Devices WAVE panel for iPad. The app allows your iPad to control the Primary and Secondary Rooms of Apple's Color application WIRELESSLY. I'm sorry for all the CAPS, but I'm as giddy as a school girl as I write this. If you're on DIGG or StumbleUpon, please pop this up as a favorite. It's like a little geeky parlor trick.I learned about this free app from my friend Bob Sliga in a post on the Yahoo group, Colorlist. This is technology that was shown at IBC. Read More


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Final Cut Pro “gets” ability to search for words in audio

Powerful new search ability uses phonetics to speed media searches

By Steve Hullfish | April 14, 2010

Avid and Adobe both have technology that allows users to search for specific words in the audio of their footage, but to date, that ability has not been part of the Final Cut Pro arsenal. A new piece of software from Nexidia and AV3 called "get" allows users to quickly search all their media based on actual spoken words within their content, rather than just Finder level data or FCP metadata. Once results are found, they can be used by FCP in the edit. Read More


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BlackMagic Resolve on Mac OSX

It's true!

By Steve Hullfish | April 12, 2010

Well, the rumor that started making the rounds last night have been confirmed. Back in September, Blackmagic acquired the venerable and respected da Vinci color correction brand. Ever since, colorists either shuddered or rejoiced to think that today's events would occur.Today, Blackmagic announced the release of the new DaVinci Resolve 7.0 that includes support for the Mac OS X platform, upgraded user interface, improved video field support, a new EDL library, improved shared database support, as well as new pricing for all models starting from a very affordable $995. Delivery for the Mac version is planned for sometime this summer - after June. Read More


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AJA KiPro: More Than Just a Field Recorder

A look at the many possible uses of the AJA KiPro.

By Steve Hullfish | November 26, 2009

The AJA KiPro (pronounced "kee-PRO") is a very nicely designed unit that I believe will become more and more useful over time. As it is currently released, several of the features that I really am interested in are still not implemented, but the potential is definitely there.My overall impression is that it's a great little box that is very well engineered, but I have some reservations and an extensive wish list for making the device a "must have." Before I get in to that, let me tell you a little about the device. Read More


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Controversial History Channel “WWII in HD” debate - THE TRUTH

Archival methods, database management and editorial direction

By Steve Hullfish | November 18, 2009

?The History Channel's WW2 in HD series has created a firestorm of debate over archival methods. If you read the AMIA listserve, the Cinematographer's Mailing List, or the Telecine Internet Group or TKColorist Internet Group listserve, chances are you saw the huge debate over how the huge amount of rare color footage from World War II was transferred. Many people thought that historical records were being destroyed by careless film transfers. Several web stories - that were actually created by publicists - supported this controversy, but turned out to be mis-information.The true story of the making of the series turns out to be far more interesting than the fiction, as so often is the case. I interviewed the series' director, Frederic Lumiere on the phone in the midst of the controversy and discovered a man passionate about his project and for the care and cataloging of the materials he oversaw. Any misquotes can be attributed to my transcription. I recorded the entire interview and did the transcription word for word, but phonetic transcription is contextual and between Mr. Lumiere's mild French accent and the quality of the phone line audio, I may have made minor mistakes. My intent was to be honest and portray the events correctly. Read More


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Sorenson 360 video server service

Getting Video to the masses

By Steve Hullfish | October 29, 2009

Sorenson - known widely for its compression software, Squeeze, has recently launched a video publishing server service that integrates with Squeeze, but can also be used with nothing more than a web browser to encode files. The new service is called Sorenson 360.Most magazines or blogs prefer to separate interviews from tutorials from reviews, but this article will be a unique hybrid offering a little of all three. To start, we'll learn a little about the service from my interview with Sorenson Media's VP of Product Development, David Dudas. Read More


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Transcriptions and YOU!

By Steve Hullfish | October 17, 2009

The topic of transcription came up on several forums recently, so I thought I'd share the peanut gallery's wisdom on the subject. If you don't think you need transcriptions, think again. With the recent FCC rules, all TV programs need closed-captioning, and unless you're doing scripted drama, you'll need transcriptions for the closed-captioner. It's also handy to have as an editor when you're trying to "Frankenstein" a soundbite together and you're looking for the sentence-ending word with an "S" at the end or something like that. Sometimes if I'm trying to end a speaker's thought in mid-sentence, I do a search for the same ending word with a period after it. Splice them together and you've got an elegant ending to an otherwise choppy sounding sentence. If you've got a transcription to search, doing these kinds of tasks is much, much easier. Read More


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Speech Search Meets ScriptSync

Adobe and Avid get synergistic

By Steve Hullfish | October 02, 2009

Anybody remember that classic commercial for Reese's Peanut Butter Cups? "Hey! You got peanut butter on my chocolate! No! You got chocolate in my peanut butter!" Then the two injured parties in the commercial realize that peanut butter and chocolate are really two great tastes that taste great together! They shouldn't be kept apart. They should be celebrated in a joyful, delicious and nutritious union of flavors!Well folks, today I'm getting Adobe in my Avid and Avid in my Adobe. Now most of you are probably thinking, "Duh. Everyone combines Photoshop and After Effects with Avid. That's nothing new." But I'm taking my Adobe cravings one step beyond the ordinary. I'm going for a Media Composer and Premiere Pro sandwich! Read More


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A rare YouTube Post from me

It's not easy keying green

By Steve Hullfish | September 14, 2009

I know it's kind of lame to just post someone else's YouTube video - but this seemed worth the time: funny, clever and "video relevant." Read More


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Avid Gems 11

Modified behaviors with modifier keys

By Steve Hullfish | August 26, 2009

So, it's been a while since I've started writing this series, so I should probably point out that the point here is to simply locate those cool tips and techniques that are easily found in the user manual - if you actually chose to read it. But this is much easier - at least for you - because I've sifted out most of the "duh" stuff and just delivered the tips that you might have not heard before.The theme of this specific column was inspired by a reader who commented on Avid Gems #10. They wanted to know all of the different ways the alt key on Windows or the option key on Mac altered the behavior of various keystrokes and mouse movements, so that's what I'm serving up today. Read More


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Inspiration from the anti-Google

Using StumbleUpon for creative inspiration and resources

By Steve Hullfish | August 23, 2009

More and more production professionals are living in a kind of social vacuum as production and post moves from larger companies to small 1 or 2 man boutiques. So for a little inspiration and a feeling that you're part of a greater whole, I'd suggest checking out StumbleUpon. I know that many of you have probably already become addicted to the steady stream of interesting content provided by StumbleUpon, but for those who have yet to discover the joys of Stumbling, let me introduce you. Read More


Sorenson Squeeze 5.1 Review

Sorenson Squeeze 5.1 Review

New Publishing presets deliver great workflow

By Steve Hullfish | July 31, 2009

PVC Reviews - The BackstoryThere's been some back-room discussion amongst the PVC writers about reviews. The general consensus being that since all of the PVC writers are actually folks just like you who are actually making a living as video professionals, instead of as "bloggers," we don't have the time or patience to review a bunch of crappy products that we'd never use in the course of trying to make a living. And since we wouldn't use bad products for projects involving real clients, and since we're too busy to do anything else, the reviews of products by PVC writers will tend to be fairly positive, more often than not. That doesn't mean they're not honest, it just means that they're well-informed purchases to begin with. That's certainly the case for this review. As background information, I've been using a number of compression products for several years: Squeeze has always been part of the arsenal; Apple Compression, of course; Adobe Media Encoder CS4, the Elgato Turbo-264 USB device; and my oldest compression product, ProCoder, which I haven't upgraded since 2002, I think. Read More


Use Encore to Create Flash Web Pages

Use Encore to Create Flash Web Pages

Turn a video pro into a web geek in 30 minutes

By Steve Hullfish | July 31, 2009

I am not a web geek. I am a video professional who realizes how important the web is to video professionals. I wish I had the time to master one more skillset to make my own cool Flash video sites, but I don't. If you can relate, then I have a cool solution to turn you into a web geek in only about 30 minutes with skills you probably already have. Read More