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Hey Adobe, how about that video focused Production Premium CC bundle?

Even if it only saved us $60 a year, that's something

By Scott Simmons | February 22, 2014

When Adobe ditched the “boxed software” model of pay one price get the product forever and moved to a monthly subscription model the outcry was loud. Some loved it. Many hated it. There were more level headed critiques. Most of use were more like: whatever … how much and is this software good? From the video production perspective it is good, even great, software tools that Adobe is creating these days. But while installing CC on a new laptop the other day I couldn’t help but wish we still had some type of video focused Production Premium CC option. Like our cable subscriptions, many of us are paying for things we’ll never, ever use.

The complete Creative Cloud subscription is $49.99 per month (there are options for existing CS customers to save a few bucks). That works out to $599.88 per year for every product that Adobe has to offer (including some other perks like cloud storage, fonts and Behance!). This really isn’t too bad of a deal considering that the old Master Collection collection used to cost around $2,600 (I’m using the still available CS6 pricing). The video focused Production Premium was $1,900 and that works out to $158 per month. Considering those numbers the Creative Cloud subscription seems like a bargain.

Hey Adobe, shouldn’t we get a little bit off our Creative Cloud cost if we pay a full year up front in one lump sum? My alarm, gym and wine club all do that.

Of course under the old Adobe model not everyone paid out $1,900 per year for the software. Some people would go years between upgrades. You have to get three years in before you even get close to $50 / month when calculating paying out $1,900 monthly. A bargain indeed.

But …

I’m just never, ever going to use Scout CC.

It was going through the Creative Cloud app the other day downloading all of the video stuff when I realized how much of this stuff I will never, never, never use. So why not give us a video focused Production Premium-style plan with a little break on the price? If it was even $5 less a month I’d take it. I’m a freelancer with a family so every dollar counts.

InCopyCC … “a powerful tool to style text, collaborate through track changes, and make simple layout modifications that integrate effortlessly with InDesign.” I don’t think I even knew that existed.

A focused Adobe subscription bundle isn’t unheard of. The Photoshop Photography Program is currently available for $9.99 / month which includes Photoshop CC and Lightroom 5. Maybe this is available because photographers are a vocal and pampered bunch or maybe Adobe feels bad that Lightroom seems to be / has been a misunderstood Creative Cloud child but whatever reason that package exists. But this program is only available “for purchase through 9pm PST on March 31, 2014 from Adobe.com only.” And the plans website even says that the Plans for Education Offer Ends Soon.

There’s something interesting: another app many of us video folks will never use that’s part of the Creative Cloud but still as CS6. At least the name is cool.

There were rumors floating around in the fall of last year that Adobe was going to tweak the overall subscription plans. I think we hoped that might mean a return to more focused bundles under the Cloud model but it appears that it was only the Photoshop Photography Program. And that program has started and stopped more than once so Adobe does seem somewhat willing to turn stuff like that on and off. Maybe they’ll test a video focused plan as well?

I’m not sure what all these Edge applications do but if I ever become a web-based designer who works with edges I know Adobe will have me covered.

 Some people have been trying to build their own Production Premium CC by using the single app for $20 / month plan. If you’re only picking two tools out of the video focused apps (say Premiere Pro and After Effects) then you could save $10 a month. You might actually find a few video-focused people who only need PPro and Photoshop or AE and Photoshop (let’s be honest everyone needs Photoshop unless you try to make your way with something like Pixelmator) but those folks are few and far between. Most video pros will need three CC apps, at the very least, so at that point single app licenses become more expensive than the complete option.

You can’t trick the Creative Cloud.

Adobe, I’ll give you $5 a month for each of these apps right here and now. You can even keep your fonts, storage and Behance.

I doubt Adobe will take this advice to heart and offer up a Video Producers CC program. I will continue to pay the $49.99 + tax per month for their products. I’m sure admitting that doesn’t help in the quest to get a video focused cloud bundle. But it doesn’t hurt to complain on the Internet.

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Comments

Rich Young: | February, 24, 2014

When Adobe had a video suite, the cost was like $1700, while the full master suite was like $2600 (I could be $100 too high). Updates occurred about 2x in 3 years.

It seems what’s really happened is that we are getting 3 years of the full deal for the same price as just the A/V products, with many more feature upgrades and bug fixes. So if you upgraded just once every 3 years, you’re still doing much better. If you upgraded both cycles in the same period, you now save about P.

It seems that savings are already a big factor; are others offering similar feature sets for cheaper?

Scott Simmons: | February, 24, 2014

The number I found when goggling was nearly $1900 for the old Production Premium bundle. The new model is cheaper for those who upgraded regularly but that’s not the point. The point is many of us are paying for a LOT of stuff we don’t need. There may be an argument that that has to happen saying everything subsidizes everything else (that’s what Comcast says too) but maybe not. Maybe Adobe sees this as a route to more profit. I guess that’s okay too but we are still paying for a LOT of stuff we don’t need. When I’m doing my budget I’m always going to look for place to save money and this could be one of them.

Rich Young: | February, 24, 2014

If you upgraded once every 3 years in the old model, the new model saves you 50 percent. That’s the price of a decent laptop.

People drop scandalous amounts on cameras and other toys. If I were really going to sweat that 60 bucks, I’d probably be looking into Sony Vegas Pro 12 Suite.

 

eschelar: | February, 26, 2014

I don’t know where you guys are getting your numbers from. The last time I upgrade my Premium package, it was $375US. Also, there is NO LIMIT to the number of times you could upgrade. I know people that have upgraded regularly their Photoshop (every other version usually) since Photoshop 2.0. There’s no sense in limiting yourself to 3 years. I don’t know anyone who has invested the time to learn Adobe software that thinks that 3 years is a significant length of time to use it. I want to see pricing in 5, 10 and 25 year terms. I’ve been using Photoshop for almost 10 years now.

I bought CS5.5 Web Design Premium Student version a few years back. It was astonishingly cheap (purchased at University of Victoria) ($400 for an $1899 package? SCORE! And I was overjoyed since I had done most of my schooling overseas where the STUDENT version of Photoshop was only available in “Extended”, not available in English and cost around $650USD (about $49 cheaper than the Standard version regular retail). I had been forced into using pirated versions to learn on since I was living only on my savings + an income that dwindled to around $120US/month by the end of my 3rd year. I had tried several times to talk to the University Board, Adobe student pricing people and even to the Adobe rep every single year at the job fair.

Almost immediately, I discovered that Dreamweaver was not considered good code and that Flash was a dinosaur.

But the light at the end of the tunnel was CS6 Production Premium. I was now a graduate (albeit on modest income still) and was learning Video. I had lucked out on an amazing deal on Vegas Pro 11, but I wanted to get more serious, so I jumped on it. $375USD and I was not only legit, but I had ditched the student limitations! For joy! And almost every single program was perfect for me (except for the horrendous round-tripping to speedgrade).

I was actually HAPPY to be putting money into Adobe’s pocket for a great product I enjoyed using (primarily for my own personal use, but it has since grown into more… although I don’t use my personal copy for that).

The way I see it, I could upgrade at $375 every 1.5-2 years and be doing OK. Of course, my first upgrade was just 5 months after I bought CS5.5, but we’ll sweep that under the rug for now…

Enter CC.

$600/yr is around THREE TIMES that.

NO PRODUCTION PREMIUM!
WTF?

On 5 years, that’s $3000. And 5 more years? $3000 more! That is a *FAR CRY* from $750 or so in 5 years. And if I fall on hard times? NO ADOBE FOR YOU!
Adobe thinks that means $3000 in their pocket instead of $750 in their pocket. What that actually means is people take one look at the long term pricing and say to themselves ‘hey, if I’m going to blow my budget for 5 years in just over one year an then have to resort to pirating until it becomes cost effective again, who not just save myself the money and go back to pirating right now?’.

Oddly, I am loath to actually do this, but Adobe doesn’t seem to care. Oh well.

So many people are Adobe users that are NOT exclusively AI users. I met a guy the other day who is almost exclusively PS and ID. And I know quite a few who are AI users and barely ever even touch photoshop.

What packages are there for them? NONE.

Solutions:
#1 - retain current package pricing. Make the program lockable after two years of subscription. So you get 2 years, lock in for a year, then pay for a year, then lock in for a year…. etc…

#2 - Add versatile pricing for different types of users!
There’s already a PS+LR package that I’ve actually recommended to many people who would not otherwise use Adobe or PS. That $9.99/month thing is actually not too bad for casual users. Then it switches from $9.99 for 2 programs to $19.99 for one for any other program. WTF? Quadrupling the price because my primary program of interest isn’t PS? Ouch!

So why not build a low end pricing like this: $9.99 for PS+LR OR $14.99 for PS+ other…
or… $19.99 for PS+ Top tier + 2 lower tier programs (ie PS+Pr+Sg+Prelude or Lightroom)

Then you could go to $29.99/month or $300/yr for Premium Suite CC or $500/yr for Full CC.

That’s still more than I budgeted for, but I’d at least consider it. Especially if there was a lock in after 2 years and I could switch to paying every other year.

Remember, this is my PERSONAL copy of this program. I’m not a graphics company or a video studio. I’m just me.

And Adobe is welcome to some more of my money if they want to make pricing that works for people like me, just as they had before.

Eric Philpott: | February, 26, 2014

Adobe is evolving the offering. It may not be for everyone, but honestly, is there anything, anywhere that suits everyone’s needs?

That said, here’s the logic for those who are interested: Many users will only use a portion of the tools, and Creative Cloud membership is priced accordingly. Rather than “paying for tools you don’t need,” it’s more accurate to say that you are paying the price for a focused bundle of tools - but with a new advantage: you get to pick exactly what is in your bundle. Not to mention the other benefits: access to all the other applications, new training resources, more frequent updates, better integration, cross-platform support, a future-proofed tool set, the evolving Creative Cloud eco-system, etc.

There’s a larger discussion to be had on the software pricing, but the short version is that stuff costs money. Workhorse applications and services that people depend on for their livelihoods will never be as cheap as consumer apps. That’s a good thing because pros need tools they can count on, today and in the future.

As digital creation evolves, I believe that creatives will evolve as well and that users will not be as “boxed in” (pun intended) on specific areas as they used to be. Creative Cloud is a simpler model, which makes it easier and more cost-effective for everyone who wants it.

Rich Young: | February, 27, 2014

Yeah, sorry I didn’t get the upgrade pricing correct. Now if you upgrade from Production Premium CS5 to CS6, it’s $749 (or $1899 w/o upgrade). EDU pricing for CC is $199/year I think.

The 3 years thing was just 2 complete upgrade cycles. I can’t remember all the upgrades, since many times I relied on jobs to provide software and computers. And recent jobs actually called for producing books and e-books, so I wasn’t disappointed getting InDesign and Illustrator. I’m just glad I’m no longer forced to use Final Cut.

But I am also older and stuck with memories of a $2000 2GB SCSI drive, a $5000 SONY CD burner, and AVID or Flint and Flame effect/composite systems just a pipe dream. Given what people spend on toys, some of the complaints about software that so many spend so much time in generating income in seems empty. Perhaps the issue is really the removal of choice.

I’m glad that Adobe video apps seem to be healthier than the past, and it’s good to invest time in well-regarded software. It could be that there are so many people using Photoshop, that Adobe can afford to price it differently. I haven’t opened Flash, Director, or Dreamweaver in many years and only need Illustrator occasionally—so sure—me, or the company I now work for, doesn’t need to pay for all of CC.

Jim Wiseman: | March, 16, 2014

Until there is a way out where I can access my files with a locked down version I will not consider Creative Cloud rental. The idea that you will ALWAYS have to pay to access your own work is completely unacceptable no matter what the cost. That cost certainly is unlikely to decrease. With the software being constantly updated, what will that do to future compatibility between individuals and other facilities? No thanks Adobe, I will be going elsewhere and staying with CS6 at most.

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