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Tweets from Avid’s Committed to the Professional event

No blockbuster news but there seemed to be a few surprises from what I could tell.

By Scott Simmons | July 14, 2011


On Wednesday evening Avid held its Committed to the Professional event on the Warner Brothers Studio lot in Burbank California. The event was announced just over a week ago in a blog post by Avid's CEO. I would have loved to attend the gathering but since it was in California and I'm in Tennessee it just wasn't meant to be. But there were some tweets that came out of the event by the #livetoedit hashtag.

UPDATE: More images and another tweet about 3rd party hardware.

Here's the highlights (as far as images and twitter tweets) that I saw come out of this event. And I guess since the disclaimer image below was tweeted it's appropriate to show it here:


This pic came from @quintessential the night of the event.

Here's a few from @robtheeditor:

The choice between #avid and #fcp was never about $$$ it was about buzzwords that producers learned. #livetoedit

Avid's educational plan is great $295 gets you 4 years of upgrades #livetoedit

3D, 7.1, new U.I., Kona, Decklink, Matrox, Bluefish support coming soon #livetoedit

That last one really made me do a doubletake but then @michaelkammes said this:

#livetoedit 3rd party I/O: no announcements, other than 'we're working with them for the future'

He also tweeted:

80% of pro systems are Avid, 50% of #Avid employees used to be in production #livetoedit

UPDATE: Here's another tweet from @comebackshane that addressed the question of 3rd party products:

Third party hardware support (Matrox, AJA, BMD, MOTU)...Plugin support from more vendors (Red Giant)...external control surfaces... #avid

And then @dwolfmeyer tweeted this pic from a slide about just that.

Here's a pic of what that new user interface for Media Composer may look like. Thanks to @robtheeditor for that one.

@quintessential had a couple worth noting:

#livetoedit future is 64bit, new interface, WILL NOT lose known features, keyboard short cuts, etc.

#livetoedit I think the new interface scared a lot of folks. Good thing they added, we will not be losing any features....

This was the Media Composer timeline that was shown at the event. Makes me wonder when we'll see that version 6.0! This pic was from @quintessential as well.

And this one is from @jon_w_walker:

Tonight at Warner Bros #Avid throws their hat into the ring for new GUI. Let's hope they don't revolutionize editing. #LiveToEdit

This image from pietaricreative really says a lot:

And one more from pietaricreative that shows the new Media Composer UI:

In fact pietaricreative was instagramming a recap in pictures that includes pics of DNxHD 444 and 7.1 audio. Thanks for those pietaricreative.

And finally from @AvidTechnology:

Committed to professionals. #LiveToEdit

I guess everyone went out to party after that.

(Thanks to ItsMeMegatron for that marquee picture.)
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Benjamin Rowland: | July, 14, 2011

It appears from these pics that the new interface will be a nice place to work. 
I recently bought Adobe Premiere (installed it last night) because I don’t see much of a future for FCP in the professional world.  Although, I’ll continue to use FCP7 on current shows for a while ( I mostly edit a show for a major cable network ).  So far, I like what I see in Premiere - it feels like an evolution of FCP7.  The lack of resolution limitations is nice - I hope AVID won’t limit Media Composer 6 to HD only. 
Ideally, I’d like to edit a commercial, show, or feature in my NLE of choice (AVID or Adobe), send the project to a DI program like Davinci and do the audio in Pro Tools, then conform the project back in the NLE.  I know this is already being done (I’ve been doing this workflow for a couple of years now), but I’d like to see less hurdles and limitations in the process.

tvprich: | July, 16, 2011

As a longtime Pinnacle Liquid user,(since it’s inception)  I’ve become spoiled with its ease in non-linear editing. Now that AVID has shelved my product of choice, all I’m left with, (and I have tried and learned most every other computer edit system) is Media Composer.  It’s archaic User Interphase is an utter major clusterfuck. I’ve bought MC and literally Shelved It, in hopes that the future UI will better mimic the very same program that AVID has also “Shelved” when it bought Pinnacle.
I am NOW betting in a brighter future, with AVID, (as it hopefully implements the obvious advantages of “legacy” Liquid). But for now… I’m left with an, now defunct, (but cleaner, easier, sexier, less complicated, more artistic & fluid) “technical” version of MC called AVID Liquid Pro!

PixelWizard: | July, 16, 2011

Tvprich, has Pinnacle not just been turned into the new Avid Studio (

Just to weigh in on the screenshots here, I think the new interface looks great. If you had asked me what I would want from an new Avid interface, I would jus ask for it exactly like it but a little cleaner and better organised. I’m not particularly bothered about the skin because that doesn’t make much of an impact on how I work, but here there seems to be tabbed bins and windows, which should make like a lot easier (so long as a I can separate them out when I need to). And 64bit, DNxHD4444 and ProRes enoding on Mac or Windows, wow! This beast is going to take back professional editing.

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