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Professional Platforms for Sales and Marketing Videos

Professional Platforms for Sales and Marketing Videos

Choosing the right video platform for video marketing, sales, and corporate communications.

By Chris Potter | August 27, 2014

Clients ask you to wear many hats. In addition to producing & editing video, you may be seen as the expert in online video distribution.

Using YouTube or Vimeo Pro to host and embed videos is a pretty safe choice. Both platforms provide great video playback and instant access to large communities that can expose your content to a broad audience.  However, they may not always be the best choice for you or your clients.

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Subroles in Final Cut Pro X

This Week on MacBreak Studio

By Mark Spencer | August 26, 2014

There are no tracks in Final Cut Pro X.

This fact really throws folks at first because it seems that tracks would be required for some very basic editing, compositing, organizing, and exporting functions. However, Final Cut's magnetic timeline, connected clips, and use of... Read More

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DJI Ronin Field Test

Putting the 3-axis gimbal through the paces

By Brian Hallett | August 24, 2014

It is the 3-axis brushless gimbal that has placed itself in direct competition with Freefly's Movi. It is less expensive and claims to handle heavier cameras, but what is the real story. In this review I turn a blind eye to all the marketing spin and focus on whether or not this is the 3-axis gimbal to buy. 

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3D Robotics - The Future of Autonomous Aerial Imaging

3D Robotics - The Future of Autonomous Aerial Imaging

Leading Technology for Filmmakers and Industry with Flying Robots

By Jeff Foster | August 23, 2014

You might hear the name 3D Robotics and say "Oh yeah, I've heard of those guys. They also make small UAVs don't they?” ...and you'd be right.. kind of. I take a closer look at this innovative company and peek into the future with one of the industries' great visionaries and technology leaders... and I get excited for what this all means for aerial imaging!

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Helpful Ways for Cinematographers to Get a Grip on Lighting Part 4

Part 4: Types of Lighting Tools

By Bobby Marko | August 22, 2014

Lighting is an evolving art form. Not only does technique change and advance but so does the technology of how light is produced and generated. Even a decade ago the landscape of production lighting was much different from what it is today. Just like with the cameras that are coming out today,... Read More

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Discounts on After Effects World and Adobe MAX

Discounts on After Effects World and Adobe MAX

We’re speaking at both events; here’s ways to save a little when you register

By Chris and Trish Meyer | August 21, 2014

In addition to the free Moviola webinar on creativity Chris is presenting next week, we’re both speaking at the upcoming After Effects World and Adobe MAX conferences:

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Review 1: Telestream’s Switch aims to overtake & surpass QuickTime Pro

Review 1: Telestream’s Switch aims to overtake & surpass QuickTime Pro

In many ways, Switch has already surpassed QuickTime Pro…

By Allan Tépper | August 20, 2014

Back in December 2013, I published my “first look” article about the then just-announced Switch application for Mac OS from Telestream, which in many ways has already gone way beyond what the QuickTime Pro app ever did. Now that Switch is shipping, I was able to get a review license from the company and ahead you will see what I like, and what should be added to this promising audiovisual tool.

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From Still Frames to Fine Art

From Still Frames to Fine Art

Chris is hosting a free webinar dedicated to creativity

By Chris and Trish Meyer | August 19, 2014

If you want to get Chris upset, come up to him and profess that you’re not creative. Despite his background as an engineer, we’ve had a very nice 20+ year career as graphic designers, and we’ve both started fine art careers. As a result, Chris agreed to create a webinar for... Read More

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Cinemagraphs in FCP X and Motion

This Week on MacBreak Studio

By Mark Spencer | August 19, 2014

Final Cut Pro X or Motion?

Both FCP X and Motion allow you to perform compositing and animation. How do you decide which to use? This week on MacBreak Studio, I show Steve Martin from Ripple Training how to approach the same task in both applications.

According to... Read More

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Product Review: DSLRPros Cannes Cinema Edition P2 Aerial Kit

The Next Generation Aerial Kit Does So Much More!

By Jeff Foster | August 15, 2014

The DJI Phantom 2 is the second generation quadcopter from the industry giant, boasting better performance and longer flight time and it's remained pretty much a "hobbyist" craft as it comes from the factory - but I'll show you why the DLSRPros Cannes Cinema Edition P2 Aerial Kit has turned this "RC toy" into a serious, useful aerial videography tool. Read More

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Helpful Ways for Cinematographers to Get a Grip on Lighting Part 3

Part 3: Single Source Method

By Bobby Marko | August 15, 2014

Here we are in Part III of our series, Lighting Tips for Cinematographers. To recap, in part 1 I discussed the topic of lighting for foreground and background exposure. I wrote about how to achieve the standard look of exposing your foreground 1 stop above your background as a framework to begin. Then I showed some examples of how you can break that rule. In part 2 I talked about the checkerboard pattern and how this method will create depth and direct the viewers attention to certain aspects of the scene. As a storyteller this always increases your ability to effectively tell your story and guide the viewer on the journey you have laid out for them.

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Have a copy of my Final Cut Pro X Menu / Keyboard Shortcut Cheat-sheet

I made this a long time ago but have recently updated it

By Scott Simmons | August 12, 2014

I’m currently deep into the biggest Final Cut Pro X edit that I’ve done to date. Back when FCPX was new I did a webinar where I gave out a document I had made of some of the FCPX menus to help learn the keyboard shortcuts. I thought it was a good time to update that menu... Read More

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New Features in Motion

This Week on MacBreak Studio

By Mark Spencer | August 12, 2014

New features in Motion?

That's right - they aren't earth-shattering, but there were a few new features added to the Motion 5.1.1 update that came out the same time as the Final Cut Pro 10.1.2 update a few weeks ago.

In truth, there has been a lot of work... Read More

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Here are My Rules of Thumb When Choosing a Codec

Here are My Rules of Thumb When Choosing a Codec

I know just enough to be dangerous and keep myself out of trouble

By Art Adams | August 10, 2014

Olympic codec rankings. AVCHD is the most accurate... pic.twitter.com/ncRykgBznq

— Shane Ross (@comebackshane) July 16, 2014

 

Everything I know about codecs could fit on the head of a dime. That's after compression, of course. Prior to compression I... Read More

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After Effects and Alexa - The Expurgated Version

Log C in After Effects in 3 minutes...

By ChrisZwar | August 08, 2014

OK so you've got some Arri Alexa footage in Log C format, and it looks funny in After Effects.  You don't have time to sit through my 2-part, 40 minute video on the best way to deal with Alexa footage in After Effects, you just want to know the basic details NOW!

So... Read More

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After Effects and Alexa - Part 2

Working with Arri Log C footage in After Effects

By ChrisZwar | August 08, 2014

The Arri Alexa is a hugely popular digital camera, but it records footage in a proprietary Arri colourspace called Log C.  While there are many ways of working with Log C footage in After Effects, none of them are immediately obvious – and if you’re new to log colourspaces then... Read More

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After Effects and Alexa - Part 1

Working with Arri Log C footage in After Effects

By ChrisZwar | August 08, 2014

The Arri Alexa is a hugely popular digital camera, but it records footage in a proprietary Arri colourspace called Log C.  While there are many ways of working with Log C footage in After Effects, none of them are immediately obvious – and if you’re new to log colourspaces then... Read More

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Boris Red 5.5 for Media Composer Editors

This webinar replay will give you a new look at a classic AVX plug-in/app with a major update!

By Kevin P. McAuliffe | August 07, 2014

More and more these days, Media Composer editors find themselves trying to stay in their timeline to get simple tasks done.  Boris Red 5.5 is the successor to Avid FX, and it will let you do some common tasks super quick, and keep you out of the time vampire of importing and exporting! Read More

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Getting Started with BCC Lite for Media Composer Part 2

In Part 1 we looked at BCC Colorize and Lens Flare 3D, now let's check out BCC Scanlines & Swish Pan

By Kevin P. McAuliffe | August 07, 2014

As most Media Composer editors are now aware, BCC is no longer included in your Media Composer Symphony upgrade.  That's because with your monthly subscription, you are now getting Symphony included.  But, that doesn't mean that you're without some awesome BCC effects to get you moving in the right direction.

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Helpful Ways for Cinematographers to Get a Grip on Lighting Part 2

Part 2: The Checker Board Pattern Method

By Bobby Marko | August 07, 2014

The last post we talked about how to get a proper initial setting when lighting your subject/foreground and background. If you missed it, check out Part I: Foreground and Background Exposure. For this post I wanted to take that initial step and move a little more in depth and talk about lighting scenes with the checkerboard pattern.

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