Site icon ProVideo Coalition

Creative Cloud ‘Next’ at IBC 2016

Creative Cloud ‘Next’ at IBC 2016 1

Creative Cloud ‘Next’ at IBC 2016by Rich Young Adobe is showing the latest incremental update of its Creative Cloud video and audio tools at the IBC Show 2016 in Amsterdam from September 9-13.

Adobe is showing the latest incremental update of its Creative Cloud video and audio tools at the IBC Show 2016 in Amsterdam from September 9-13. Following a major release just a few months ago, Adobe plans to sneak peek their latest in post-production collaboration, VR, 3D, motion graphics, and character animation for creating content across multiple screens. Here’s a roundup of summary info, links to more, and videos from Adobe and 3rd party reviewers & trainers. There should be much more coming in the next few months with the actual release of the software.

Below are Adobe intro videos and outlines of feature highlights of this release, which is themed “Connected Creativity.” There’s sometimes additional info linked in Adobe Help, for example Adobe Premiere Pro Help / New features summary. We’ll be adding video or 3rd-party resources to this roundup as they pop up.

https://www.youtube.com/watch?v=UxThlB_BpXM

Also, a YouTube Live Event with marketeer Jason Levine is planned for September 7 from 8-9 am PT.

 

Team Projects: Collaboration for Connected Teams

https://youtu.be/seiELRqeYBs

 

Premiere Pro and Adobe Media Encoder (more at team blog and Premiere Pro Help)

https://youtu.be/TGNzixH1toY?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

https://youtu.be/BTeriE-Jsxo?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

https://youtu.be/mXd4tG0egRA?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

https://youtu.be/iOZrmFcnS6k?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

https://youtu.be/jvFLVThHoaQ?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

Improved speed in tracking, stabilization, and rendering is left for future releases, leaving bragging rights for Final Cut users.

As a reminder of what came new just last June, here are a few overview videos. Josh at Retooled.net had a nice take on that release, covering some handy smaller features and notes on newly “obsolete” effects. And Adobe’s Dave Helmly added a complete demo, Adobe Premiere Pro CC June 2016 Update (v2015.3).

https://youtu.be/3JVDMt3lPlo

https://youtu.be/Y9EJjqVV41o

 

After Effects (13.x) (more at team blog and Help) 

https://youtu.be/WtnATspegEY?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

Info on many smaller improvements and bug fixes should be forthcoming on the team blog after the release. At the June release, there was at least one known bug for users of  After Effects Text Templates, according to Joost van der Hoeven. Other reports include problems with missing LUTs & syncing, and sudden hard rebooting of a Hackintosh (regular Macs can use the OS X default display driver, not the recent Nvidia one, if they experience this).

Motionworks looked at the April NAB preview of this release several months ago, AE CC 13.5, in After Effects 3D Enhancements. Otherwise, all the usual AE heavyweights and usual suspects did not report on the June release.

 

Character Animator (see more at team blog and Help) 
  • The next version of Character Animator CC (Beta) should give you Faster Puppet Creation. When combining puppet parts created from multiple Photoshop and Illustrator files, Character Animator would allow you to “mash-up” different body parts to create multiple puppets fast. Recording options have been streamlined to include grouped keyboard trigger recordings with more precise editing options. You should be able to make changes to your puppets faster with enhanced round-trip functionality between Photoshop and Illustrator, and share files easily via Creative Cloud Folders. New users will be able to learn Character Animator quickly with a new interactive getting started tutorial.

https://youtu.be/hSVCWWwPt6o?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

 

Audition CC (9.x) (see more at the team blog and in Help)
  • Users who are new to Audition will find new guided walkthroughs of common tasks, such as reducing background noise, mixing audio elements, or producing a simple podcast. The new on-boarding experience empowers newcomers to get started and feel successful from first launch. In that vein, Adobe is offering a top 5 overview of reasons to use Audition. It’s a mature app in its way, but could use more powerful filters that could be licensed from 3rd parties (better noise reduction please).

https://youtu.be/HuTXhuao480?list=PLD8AMy73ZVxUEXQZcrvlZc2kygJuR_0n5

 

Adobe Primetime and Adobe Analytics (Primetime blog)

In a nod to “TV Everywhere” Adobe also announced new capabilities in Adobe Primetime that will help deliver premium experiences across connected devices that are personalized and effectively monetized with buffer-free content. As an industry-first, Adobe is introducing live-linear ad replacement across every screen. As the scale and demands for streaming become increasingly larger, media companies can now seamlessly replace broadcast TV commercials with dynamically targeted ads. Data points ranging from device type and audience behavioral characteristics to Nielsen segments and psychographic data can all be leveraged so audiences are get relevant, personalized ads.

The new dynamic ad insertion capabilities deliver on a hybrid approach of both server-side (in the cloud) and client-side (across devices) ad insertion for live and on-demand streaming. When there are millions of people tuning in to an event, ad insertion becomes a huge technological hurdle; this approach should help to prevent hiccups and generate higher CPMs.

Integrating Adobe Primetime with Adobe Marketing Cloud, Adobe Analytics offers video analytics with video stream measurement used by most of the top providers. There’s some interesting background on this at AdExchanger, which mentions dynamic ad insertion for live, linear TV streams well as VOD and OTT devices.

Exit mobile version