3D Commercials, Different Dynamics

3D Commercials, Different Dynamics | Futurelab – An international marketing strategy consultancy.

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies.

Building on the Avatar buzz, 3D television sets were big news at the 2010 Consumer Electronics Show. With a surge in 3D entertainment, we can expect an onslaught of 3D advertisements to accompany the programming. Advertisers who start producing 3D commercials can’t assume that all they need to do is change out a standard camera for a 3D setup – eye tracking data shows thatpeople who view the same scene in 3D vs. 2D look at different things.

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