5 reasons why publishers should care about geolocation

5 reasons why publishers should care about geolocation | The discovery blog – Semantico.

You may have heard us say before at Semantico that the mobile internet could pass desktop internet access by as early as 2013 (Gartner). We believe it’s a stat worth flogging. Because as the mobile revolution draws on apace, it is beginning to transform the ways in which users access and consume published information quite radically.Geolocation is the latest way in which it is doing this.

Smartphone users will already have noted geolocation’s fine Italian hand. It’s why all your apps keep asking if they can use your location.

As a publisher, though, should you care unduly about this new feature of the landscape? We think you should, and in a series of posts wegive five compelling reasons why.

Continues @ http://blogs.semantico.com

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