50 billion reasons for marketing innovation – Chief Marketing Technologist.
Mary Meeker, the renowned Internet analyst at Morgan Stanley, just gave her presentation on Internet trends at theWeb 2.0 Summit. Mary’s presentations are legendary because of the clear, data-driven insights she brings to what is a huge and highly chaotic market space.
In this presentation, she posed 10 questions that Internet executives should ask and answer.
The one I found most interesting was #4:Advertising. She advocates that advertising is still ripe for innovation — and executives should be asking how their businesses can benefit. Her Exhibit A is this graph showing the % of time spent in different media vs. the % of advertising dollars allocated to each media:
On the surface, it makes sense that the percentage of advertising dollars spent in a medium — such as TV or Internet — should approximately track to the percentage of time that people spend engaged in the media. In that model, there’s a$50 billion gap in whatshould be the amount of money spent on the Internet.
This is a disequilibrium that will eventually be rectified — and in the process offer a huge opportunity to marketers and entrepreneurs. (And especiallymarketing entrepreneurs.)
Continues @http://www.chiefmartec.com
