How-to site 5min is expanding beyond its roots as a video portal and has launched a syndication network for its videos called VideoSeed, which uses semantic matching to deliver relevant clips to participating sites. The platform matches keywords found on syndication partner pages and pairs them up with videos in the 5min database according to title and tag information (along with relevant ads to go with the video). Clips are all played in 5min’s specialized video player, which it launched earlier this year.

The company says that it can successfully distribute videos to syndication partners because its videos are all screened for quality and decency purposes and appropriately tagged with metadata, as opposed to the vast quantities of untagged footage that litter some more popular user-generated video sites.

Full article at Techcrunch