7 Social Media Marketing Lessons Learned from Hypnosis

7 Social Media Marketing Lessons Learned from Hypnosis | Dan Zarrella.

For over a hundred years people from charlatans to respected academics have been studying the power and uses of hypnosis. Two forms have emerged recently as the most well-researched and effective: clinical hypno-therapy and stage hypnosis, in fact there are many therapists who dabble in entertaining stage hypnosis. As social media marketers, there are many lessons we can learn from the field of trance and suggestion, below are 7 of my favorite.

1. Suggestibility

Suggestibility is a measure of how inclined a person is to act on the suggestions of other people.Research has shown that there is a correlation between how suggestible a person is and how hypnotizeable a person is.

Stage hypnotists spend a lot of effort on identifying the most suggestible people in their audience to bring up on stage. They’ve developed a wide range of quick tests to highlight those people who will demonstrate their abilities to the rest of the crowd, making them more suggestible as well. Clinical practitioners also havetests and scales of suggestibility and hypnotizeability.

In social media it is somewhat difficult to administer traditional stage or clinical tests, but once we understand that people who comply with initial, small requests are likely to engage in later, larger requests we can begin to identify the most suggestible of our audience.Simply asking people to joining mailing lists, ReTweet links, or supply comments are rudimentary forms of suggestibility tests.

2. Social Requests

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