71% Of Companies Don’t Track Mobile Traffic…

Posted by justin on Sep 30, 2008 in Featured, Mobile Websites, mobile analytics

As unbelievable as that sounds, asurvey by Omniture shows that nearly 71% of companies do not track mobile-based traffic to their websites- with half admitting to not even knowing how many unique users visit their sites from a mobile device.

We’ve stated how important it is to have a viable mobile presence, especially now, but to not even know the traffic coming in from mobile devices is downright embarrassing. Traffic stats and analytical data are key in forumulating a plan to optimize a mobile website, and with today’s consumers using mobile faster than ever, companies who don’t participate are losing big time.

Continues at http://www.mobilemarketingwatch.com