Prompted by growing demands from the corner office, marketers in all kinds of companies are seeking innovative ways to improve marketing productivity. Today, a growing number of companies are turning to marketing asset management solutions to increase the effectiveness and efficiency of the marketing function.

A comprehensive marketing asset management solution combines technology tools, manufacturing capabilities, and fulfillment services to automate and streamline many of the processes relating to the acquisition, management, and distribution of marketing materials. MAM solutions can also provide a powerful platform for creating and executing direct marketing campaigns and programs.

In the right situations,MAM solutionscan produce significant and valuable benefits. For example,they can enablecompanies to:

Continued atB2B Marketing Directions: Is a Marketing Asset Management Solution Right for Your Business?.