ElasticVapor :: Life in the Cloud: Embracing Your Niche in The Cloud.

With all the talk and the hype surrounding cloud computing many seem to be missing a major factor — both in terms of the growth potential as well as the current opportunity for cloud computing products and services. Although the tech media and analysts love to tell you the cloud is everything including a $160 billion plus opportunity, like it or not, Cloud Computing is still an emerging niche market and exists only as part of a much larger market segment. And I’m here to tell you that as soon as you start embracing this fact, the sooner you will start to capitalize on the opportunity.

Regardless of your industry or market segment, every single product or service that is sold today can be defined by its market niche. Of course there are the products aimed at wider demographic audiences otherwise known as mainstream niches. But those markets tend to take years or even decades to mature. As an example think of the broader web hosting industry compared to that of the shared hosting, VPS, CDN, or the managed / dedicated server markets. Those companies that arguably have had the most success in each of these markets focused on winning in their particular niches. Rackspace within managed hosting sector or Akamai in the CDN space. Both can be considered as part of the broader hosting markets, but both have significant differentiation and more importantly success with in their particular niches. Both have also been able to charge signifcantly more than the previous generations of services within the broader hosting market

Continues @ http://www.elasticvapor.com/2010/07/embracing-your-niche-in-cloud.html

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