Deliverable Type:Market Engineering Research

This research analyses the global Digital Asset Management market. Digital Asset Management (DAM) is also known as Rich Asset Management (RAM), Media Asset Management (MAM), Digital Media Management Software (DMMS), Brand Resource Management (BRM) and also lately as a key component of Enterprise Content Management (ECM). DAM is defined as a value chain of software products that enable the archival, management, repurposing and collaboration of digitized content. This study evaluates the current state of the world DAM market and analyzes market drivers and restraints, providing revenue forecasts and projected demand for DAM in the coming years.

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