Date/Time: 10/27/2009 12:00 PMCST

Presented by: American Marketing Association

Sponsored by: Autonomy Interwoven

Speakers:

Eben Miller, Director of Product Marketing, Autonomy Interwoven

Anna Carbonara, Moderator, AMA

Social media has shifted control of the online dialogue to the hands of the consumer. But it has also opened up a door to additional insight about your customers. Harnessed well, this insight can provide you with a deeper understanding of what will drive your business.

Join us on this webcast and learn how you can tap into the power of social media to improve customer retention and satisfaction. See how you can easily collect and act on valuable information fromallcustomer touch points—websites, call centers, videos, storefront displays, and social networking sites—to automatically deliver the most targeted experience.

Learn how you can automatically:

• Understand the sentiment and context of every customer interaction—including social media
• Act on newly discovered customer segments, trends, and opportunities
• Optimize the customer experience across all channels
• Deliver targeted offers and promotions to segmented groups

A recording of this webcast will be available if you can’t attend the session above. Please register and we’ll send you a link to view the recording.

http://www.marketingpower.com