Data Rich Internet Needs Context, New Modes of Consumption & Serendipity .

In the future,metadata will available on our mobile phones and it will provide computers with contextual information around data that developers create, according to Marc Davis, partner atInvention Arts and former chief scientist of Yahoo Mobile. By bridging together pieces of information, particularly geolocation data, temporal information ( when something is created) and other contextual information Davis called the “who, what, when and where” clues, we’ll be able to help machines filter through data in ways that are more relevant for us. (Related post:Why Location awareness will make the web more useful.)

But in order help people feel comfortable sharing these four Ws about themselves — including where they are at a given moment — developers will have to address privacy issues, Yahoo’s FireEagle creator Tom Coates said. However, the cautious pace of making use of all of these data (in part because of worries about privacy implications) was derided by investorDave McClurewho pleaded with the big players like Google, Yahoo and Microsoft to gather his data and make useful applications with it.

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