Social media has upended the traditional promotional methods of engaging with customers, leaving you left to explore which of the social media channels are best for your marketing and communications plans. Do you engage through a branded Facebook group? A Twitter feed? Or do you create customer awareness through a viral YouTube video or design your own personal page for a fresh look? Whatever your strategy, imagery will continue to remain integral to creating an engaging user experience for any of your social media programs.

Getty Images recognizes that our customers need to be more nimble than ever, and our licensing must continue to evolve accordingly. Today, Getty Images has introduced two new licensing options designed specifically for social media use. When licensing any creative image under ourrights-managed licensing model, customers can now select “Other Web & Mobile Uses” category to find:

• Web – Social Media for advertising or promotional use*
• Web – Social Media for non-commercial, editorial use*

* Price is determined on duration of use, territory

Now, you can take advantage of the social networking buzz with the use of compelling imagery from our premium rights managed collections, complete with indemnification.

Let us know what you think about our continued efforts to develop simplified licensing models. We want to help you do your best work.

http://blog.gettyimages.com