“Wait, what??? did I miss a few years of tech?”

I bet a lot of us had the same reaction best expressed in a comment aboutyesterday’s news that a September issue of Entertainment Weekly will come out with an insert sporting mini video screens to promote Pepsi and CBS’s fall line-up. Not particularly impressed with the execution of theEsquire’s eInk cover stunt, many wondered what kind of technology would be powering the screens that apparently can run up to 40 minutes of video each.

Continues @ http://blog.futurelab.net

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