ADAM Software announces its first North American SaaS Partner, BrandActive

published on 17-11-2008

ADAM Software is pleased to announce its partnership with BrandActive (www.brandactive.com ), a global leader in brand implementation planning and management. BrandActive has nearly a decade of experience helping global clients identify, define, and implement cost-effective and time-efficient strategies to achieving optimal, professional physical brand expression at all touchpoints.

“The introduction of a Software-as-a-Service (SaaS) Digital Asset Management (DAM) offering, with ADAM as the platform, is a natural fit for BrandActive’s clients as it will not only enhance the level of service we provide in managing physical brand transitions, but also enable us to deliver a completely customizable, highly valuable tool for on-going brand management without the complexities, limitations, and costs associated with an on-site installation,” explains Philip Guiliano, VP Client Services at BrandActive in Los Angeles, CA.

Pieter Casneuf, Executive Partner ADAM Software says: “This partnership with BrandActive, enables us to offer our North American customers the choice between on-premises services and Software-as-a-Service. The growing momentum in the market for SaaS-models, together with the expertise of BrandActive, leads us to expect major success with this partnership.”

In collaboration with ADAM and their partner network, BrandActive intends to provide two major offerings:

– Brand Transition Management during merger, acquisition, or rebranding
– Digital Asset Management

Christian Daems http://www.cmscenter.be