Independent research firm says ADAM meets high end media production needs

ADAM Software is said to offer an interesting DAM product with several differentiators

Brussels – April 22^th – ADAM Software (www.adamsoftware.net) has an interesting DAM offer towards the high end of the market. Under the name of ADAM, a full suite of DAM-based products are released based on the latest .NET technology of Microsoft. With its modular approach, ADAM underlines that it doesn’t believe in a ‘one size fits all’ approach in the DAM-industry.

ADAM Software believes an open architecture, a documented API and a variety of functional modules are the best way to respond to the variety of business needs described in the latest research paper of Forrester (paper available at www.Forrester.com or http://www.forrester.com/Research/Document/Excerpt/0,7211,44525,00.html ).

Forrester analyses in its paper relevant DAM players worldwide and describes ADAM as “a European alternative with differentiators.” Furthermore “Belgium-based ADAM offers a DAM product with several interesting differentiators, namely, its stated commitment to a highly documented, open architecture and integration with native product catalog management.”

ADAM Software has focused in the recent years on the top end segment of the market and serves customers such as Lego Systems, Microsoft, Philips Medical, InBev, EIDOS, …. and many other top brands on a global level. With its new release of ADAM 4.X, ADAM Software has enjoyed growing attention of world players and top brands.

Pieter Casneuf, Executive Partner of ADAM software says: “It is an incredible reward that our company and product is named in a research document of Forrester. We will continue to deliver to our customers world class software, allowing them to organize, control and optimize marketing processes. We are committed to our customers and will continue to listen to them for the features and modules to bring in the near future.”

Since the release of the 4.X version, ADAM Software has increasingly won attention in the market for digital asset management and marketing optimization. After the launch of 4.0 in July 2007, version 4.1 & 4.2 were brought in production, to allow our customers to take full advantage of the .NET platform. ADAM will continue to deliver new features to the market in short product cycles, and is set for the launch of 4.3 in early June.

ADAM will continue to focus on its customers and the diversity of their DAM environments, providing a powerful, and flexible platform to the marketing and IT-departments of brand owners & agencies.