“Production” Asset Management offers Producers, Editors, Designers, and Web Developers the ability to access a central database of pre-approved digital assets (logos, photos, film, video, text, audio, animation) as part of the creative process. In addition, “Production” Asset Management allows you and your team to work on the same project in real-time — regardless of where everyone is located.

Ok, what does that really mean to you?

	No more looking around for that perfect photo.
	No more re-shooting the same b-roll over and over.
	No more finishing the edit and then realizing that the rights were not approved.
	No more creating duplicates, shipping and then waiting to get feedback or approvals.

Discovery Communications, Inc. (DCI) is a global media and entertainment company that produces high quality content and services. DCI has 14 global television brands such as Discovery Health, Travel Channel, Animal Planet andThe Learning Channel (TLC).

All of DCI’s domestic production workflow uses Artesia DAM as the central control in the production process. Discovery calls this D3 – Digital Desktop Delivery. The goal of the program is to:

	Increase production efficiencies
	Ease and facilitate global collaboration
	Develop and leverage an asset archive

D3 allows video to be digitally dropped off, picked up, viewed, approved, and discussed. Roughcuts, select b-roll from current productions, development materials, acquisitions under consideration, talent reel, and animations are all now available to producers around the world available via a web browser. DCI’s D3 program using Artesia DAM currently has:

	200 named users
	3,100 digital files since 2000 roll out
	100% adoption by Executive Producers
	200 files per month on average
	270 programs (program cuts, scripts, animations)
	800 other named assets (promos, talent reels)