Cloud application developer 10^th Magnitude has built Galahad, a cloud-based, multi-platform distribution engine for digital experience entertainment company The Shadow Gang (TSG). The innovative application dramatically changes the marketing landscape for media and entertainment companies worldwide.

Created and housed completely in Microsoft’s Azure cloud, Galahad is an affordable, modular engagement tool that allows content owners—such as movie studios—to create customized immersive story worlds that include games, videos, merchandise and sponsorships to promote their entertainment properties. The platform expands distribution, builds audiences and generates revenue.

“The development process was essential to the success of Galahad,” says Alex LeMay, President and Founder of TSG. “10^th Magnitude understood that the project needed both artistry and technology, and their project organization system is militaristic and artistic at the same time.”

10^th Magnitude’s use of cloud technology allows TSG’s customers to cost-effectively access Galahad during promotional periods (e.g., the months surrounding a movie launch). The platform also scales capacity and expense on demand, accommodating user spikes.

Some of Galahad’s critical marketing tools:

• Community Management allows player tracking and engagement over long period of time
• Dashboards provide comprehensive player analytics for marketing segmentation and product development
• Sponsor Component offers unique advertising vehicle
• Online Store creates retail opportunities for client and sponsor to extend brand reach
• Immersive Video Authoring builds interactive branching videos featuring entertainment properties
• In-World Social Network allows friending, message boards, forums, and private messaging to encourage word-of-mouth marketing

TSG’s idea for Galahad stemmed from GoBZRK, an online world TSG created to promote the BZRK science fiction books. GoBZRK included videos, a mobile app, interactive comic books and an online social game, but was an expensive property-specific application with extensive maintenance and limited shelf life.

About 10^th Magnitude

10th Magnitude creates custom software applications in the cloud, providing businesses with exclusive technology and ongoing management that gives them the power to capitalize on market opportunities in a newly agile way. Its tested rapid development process and bulletproof technology helps customers innovate in their marketplaces by bending cost curves so they can do more, do it faster and do it for less. For more information, please visit www.10thmagnitude.com.