This year NAB lucky show attendees will have the chance to win an Optimo Rouge lens valued at $21,000 – or one of several $100 AmEx cash cards, all courtesy of Angenieux – by registering NOW to participate in a special promotion.

To enroll, simply send a text message from your cell phone with the word “ROUGE” to 30364. During the course of the show, you’ll receive several numbers via text messages that are your drawing entries – along with instructions to visit the Angenieux booth C7525 to see if you’re a winner. You’ll also get a link to download a free fun ring tone the first day of the show.

More information about the promotion is available at www.text-ROUGE-to-win.com.