PANASONIC FURTHER CHAMPIONS THE HIGH DEFINITION EXPERIENCE ACROSS THE SOCIAL WEB WITH LAUNCH OF LIVING IN HD INSIDER PROGRAM
Program Offers Content Creators an Inside Look at Panasonic’s HD Technologies and Chance to Win a Full Suite of Products

Panasonic’s Living in HD community (www.livinginhd.com) is looking for bloggers, video bloggers, photographers, podcasters and other content creators on the Social Web to participate in the Living in HD Insider program. As part of the program, one winner will receive a full content creator suite of Panasonic High Definition products to fuel their creativity, as well as the unique opportunity share their experiences with HD technology with community members.

Living in HD Insiders will have the opportunity to see new Panasonic HD technology before products hit store shelves and spend time with Greg Harper, technology expert and Living in HD Answerman. The winning Living in HD Insider will also receive a Panasonic LUMIX G1 camera to give away to their own online network to encourage their readers and followers to join the Living in HD community.

To enter for a chance to become the next Living in HD Insider, people should visit www.livinginhd.com/lihdinsider/ from August 31-October 9. Participants must be a current Living in HD member with a complete profile. Along with their application, entrants must also submit a video that compellingly and convincingly answers why they believe they should win the content creator suite and how they would encourage their community to get involved with LivinginHD.com.

The judging process will be conducted in two phases. First, from October 12-15, the Living in HD committee will narrow down the applicants to 10 finalists. The finalists will then be introduced to Living in HD community members, who will then vote on their favorite candidate from October 19-23. Participants can boost their chances of winning by driving their existing audience to participate and vote on the Living in HD website.

Living in HD is a community for people who like to share their life with others through photos and videos, learn new tips and tricks and connect with others who are interested and excited about High Definition technology. The Living in HD community is powered by people who have answers and those who have questions in an environment that fosters sharing, inspiration and growth.

About Living In HD Family Program
First launched in August 2007, the Living in HD Family program supplements the online LivinginHD community, by examining how real people use technology in their every day lives. Participating families receive a free suite of interconnected High Definition products including VIERA Flat Panel HDTVs, home theater systems, Blu-ray Disc™ players, LUMIX digital cameras and HD camcorders. They provide feedback on how they use the products in their everyday lives and share their own inspirational and creative project ideas at the LivingInHD.com community website. To date, over 60 families have been selected and are participating in the LIHD Family program with 100 expected to be selected and participating by 2010. Visit www.livinginhd.com to enter for a chance to be selected as one of the participating Households.