As cell phone technology improves and more people rely on their phones for access to a variety of information, the problem of formatting that information has increased. Web pages must look good on both a full size computer screen and on the small screen of a mobile device. Traditionally, this process has required a significant amount of extra work for a publisher.

Vizrt, based in Bergen, Norway, offers software for Web publishing and content management, and has teamed up with Mobiletech, another company based in Bergen, Norway and one of its preferred partners for mobile content delivery, to provide a simple process to modify Web content so that it will display properly on all devices. At the center of this technology is the Escenic Content Engine, a high-performance content management platform, which now has an add-on that lets users easily publish content to both the Web and mobile devices without having to worry about picture size, fonts or how the layout will look on a specific device.

The Escenic Mobile Solution, a complete, cross-channel content management system, handles text, images, video and audio to create a mobile Web site optimized for each device.

Mobiletech will join Vizrt in booth SL5408 at NAB2010 in Las Vegas. They will have demonstrations of Escenic Mobile Solution on multiple mobile devices, along with a demonstration of the Mobile Widget Pack, an extension of Escenic Mobile Solution.

“When a URL is requested, the device making this request is analyzed and Escenic Mobile Solution knows whether it is a mobile device, desktop device or tablet,” said Jon Arne Sæterås, product director for Mobiletech. “Then the device is redirected to a mobile optimized site, and Escenic Mobile Solution chooses the optimal presentation template.”

It’s easy to create one layout for the Internet and another for mobile devices. The content can be the same for both types of displays, or it can be modified to make viewing easier.

Based on templates, the Escenic Mobile Solution provides scalability and flexibility. It also eliminates the need to create different content for different devices. It contains a database with information for more than 10,000 mobile devices and is constantly being expanded to include new mobile products. “It’s often updated before new devices go on sale,” said Christian Løverås, business development manager for Escenic.

The database provides a device filter and template configuration, which makes the content and layout ‘device-aware.’ The user concentrates on creating content and the Escenic Mobile Solution takes care of the formatting for all devices. It will optimize and format pages to support the full capabilities of the viewing devices using the configuration data for each device.

An included template and a widget toolkit allow developers to create more advanced features on the mobile Web site. To further enhance mobile content, the Escenic Mobile Solution contains functions for filtering content, image conversion and markup optimization.

About Vizrt:

Vizrt creates leading-edge content production tools for the digital media industry – from award-winning 3D graphics & maps through integrated video workflow solutions and online publishing tools.

We propose a new vision for content creation, management and delivery with an end-to-end solution from conception to multi-format distribution. Through constant innovation and a good measure of fun, we create software and services that push creative boundaries and develop new ways of telling stories.

Vizrt’s product suite is used by the world’s leading broadcasters and publishing houses, including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

About Mobiletech:

Mobiletech was founded in April 2005 by an innovative team of telecommunication, banking and investment professionals. The entrepreneurs saw a need to create a platform to bring the worlds of content and mobile together in a way that would create great user experiences for people using mobile devices to view the Web. Mobiletech has grown to be a leading global provider of advanced mobile enabling software and services for major media companies, brands and corporations. Mobiletech provides tools to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

http://www.mobiletech.mobi/