SENSIO Technologies Inc. (“SENSIO”) (TSX-V: SIO) announced that it is collaborating with Grass Valley™ at the 2010 National Association of Broadcasters (NAB) Show to demonstrate the future integration of the SENSIO® 3D Encoder IP Core with the Grass Valley ViBE EM3000 H.264 HD Encoder. The demo at the Grass Valley booth (SL106) will show how H.264 compression algorithms will be optimized by Grass Valley and SENSIO for delivery of superior-quality 3D images, even at the smallest bit rates required for broadcast or VOD services. The two companies will introduce their forthcoming solution at this year’s NAB Show and will work closely together thereafter to optimize their collaborative solution.

SENSIO’s leadership and expertise selected to ensure premium quality 3D is delivered to home viewers:
“SENSIO is an internationally recognized expert in the development and deployment of 3D technologies,” said Christophe Delahousse, senior vice president of Headend and Transmissions business units within Grass Valley. “The quality of encoded images is paramount to us as well as the ease of integration with a solution such as SENSIO’s. We want to offer our customers a professional-grade 3D solution that, in turn, will give viewers the benefit of an immersive live-3D experience, delivered over the existing 2D infrastructure. We want to deliver solutions, which are based on proven and very popular products, which guarantee image quality and best use of bandwidth. Integration of SENSIO’s 3D technology with our HD encoder will give broadcasters a powerful yet cost-effective solution for top-quality 3D, both now and on the 3D broadcast infrastructure of the future.”

SENSIO® 3D technology is a professional-grade, frame-compatible stereoscopic compression technology. The SENSIO® 3D Encoder IP Core leverages this technology to combine two streams – from any video source – into a single stream that can be transmitted throughout the existing broadcasting infrastructure for visually lossless encoding that yields outstanding results. The ViBE EM3000 H.264 HD Encoder uses the compression efficiency and advanced preprocessing of Grass Valley’s Mustang video-compression architecture to deliver clearer pictures with increased depth and clarity. The Grass Valley encoder’s ability to use the entire MPEG-4 AVC toolset will enable optimization of the system’s encoding algorithms to ensure exceptional quality in the SENSIO 3D format.

Company expands market availability through leading broadcast equipment manufacturers:
“This collaboration with Grass Valley further demonstrates the compatibility of our advanced 3D technology with products from leading broadcast equipment manufacturers, a rapidly growing number of which are turning to SENSIO for professional 3D solutions,” said SENSIO President and CEO Nicholas Routhier. “We look forward to showing NAB attendees the high image-quality this joint solution will offer, over the variety of bit rates required by today’s broadcast networks.”

During an event at the Bally’s Hotel for the duration of the NAB Show, SENSIO will showcase its full line of 3D digital compression, decompression, and display-formatting technologies. A complete model integrating SENSIO technology within a live 3D broadcast chain will be on display at this event, which is open by appointment only. Information about visiting SENSIO at NAB is available via email at [email protected]. Details about additional demonstrations of SENSIO technology are available at www.sensio.tv/nab2010.