We’re campaigning. This is our button.

You might not know this, but one of our motivations in launching the Sony Livewire vendor blog was to have a place on Pro Video Coalition where readers could have easy access to Sony downloads. On the right side of the Livewire home page there lives a series of DOWNLOAD buttons, ready to serve up goodies for XDCAM, XDCAM EX, AVCHD and HDV products. If web traffic is any indication, it seems to be working. The download pages are among Sony’s most popular. For example, about once every two minutes someone makes a download from the relevant XDCAM optical web pages. And now we’re making that process even nicer.

We’ve created one new direct-access download page for XDCAM optical and XDCAM EX product firmware and setup utilities and another page for application software. This means you no longer need to visit our SoftwarePLUS site and noodle around to find your downloads. We also tweaked the listings with a dedicated section for legacy applications and placed the most popular downloads first. Finally, we created shorter, easier URLs.

For XDCAM/XDCAM EX Application Software (i.e. XDCAM Transfer, etc), Plug-Ins and Device Driver Downloads: www.sony.com/xdcam-software

For XDCAM/XDCAM EX Product Firmware (i.e. PDW-U1, PMW-F3, etc) and Setup Utility Downloads: www.sony.com/xdcam-downloads

To download product manuals, you can still go to the individual product pages at sony.com/professional or visit www.sony.com/xdcam-manuals. At the moment, only the XDCAM optical products are here but we will soon be adding XDCAM EX models as well.

If you like what you see, stay tuned. We’ve got plans to make these downloads even more intuitive in the future.