Seats are first-come, first-served to registered attendees of the Expo. Educational and informative – guaranteed.

3D State of the Business

(Sep 20th Tues 1:30-2:30pm, 4:30-5:30pm, Sep 21st Wed 11:30am-12:30pm)

Robert Willox, Director of 3D Business Development for Sony Electronics Inc., will give an overview of the 3D landscape and offer you an insiders’ view of several new developments in affordable 3D production. Many new and significant 3D tools from Sony are being introduced for Live, Motion Picture, Education and Documentary producers. Two new Sony 3D camcorders, PMWTD300 and HXRNX3D1U promise to drastically change the cost structure and complexity of 3D production, whether for documentary or multi-camera live 3D. We will also update you on the developments in Switching, Processing, 2D to 3D conversion, Monitoring and Non Linear editing fronts. Whether you produce in 3D or are just considering it, you won’t want to miss this presentation and Q+A.

New PMWF3 options, SLOG and 444

(Sep 20th Tues 2:30-3:30pm, 5:30-6:30pm, Sep 21st Wed 12:30pm1:30pm)

Peter Crithary, Marketing Manager of XDCAM EX™ Products for Sony Electronics Inc., will present the latest optional accessories as well as optional software keys that will add even more value and flexibility to PMWF3 owners and anyone considering this camera. Included in this presentation are the new 14x high power zoom lens and wide angle PL mount zoom lens specifically designed to widen the applications for the PMWF3.As well as an exciting 3D Link software key for those intending to use the PMWF3 for 3D applications. Also covered are the powerful SLOG and RGB444 output software key (available since June) that upgrade this camera to another level. These powerful options continue to increase the ROI on the PMWF3 and will soon be available from Sony. If you are a current PMW-F3 owner or considering this Super 35mm camera you won’t want to miss these updates.

NXCAM Super 35mm and its breadth of accessories

(Sep 20th Tues 3:30-4:30pm, Sep 21st Wed 10:30-11:30am, 1:30-2:30pm)

Cinematographer David Leitner and Sony Senior Product Manager Juan Martinez will present the features and benefits of the NEXFS100U, Sony’s NXCAM® Super35 camcorder, including the similarities and differences compared to Sony’s PMWF3 camcorder. While the NEX-FS100U and PMW-F3 share the same Sony Exmor™ Super35 CMOS sensor, the NEXFS100U’s new E-Mount offers the smallest flange focal distance of any Super35 camera–a mere 18mm–inviting an unprecedented choice of lenses for a wide range of production applications. See how this Super35 camcorder packs high performance and superb creative tools into a compact, modular body. Leitner will also unveil his sample reel shot on the NEX-FS100U using an assortment of Nikon™, Zeiss®, and Sony lenses that demonstrate the NEXFS100U’s high sensitivity coupled with low-noise and remarkable image fidelity.

To register, and to see the schedule of Sony Intensives and full Expo program, visit www.createasphere.com/ete.