Autodesk has been hinting at a big announcement at NAB 2012 for some time now and at the show they did not disappoint. Smoke 2013, born out of two decades of visual effects leadership, features a unified creative workflow that brings powerful node-based compositing right in the timeline at a new price of $3,495 USD. Marc Hamaker, Senior Manager Product Marketing & Creative Finishing at Autodesk, tells the PVC audience a little bit about why the new Smoke is going to change things in the industry.

You can find out more about this announcement and about Smoke on the Finish Faster channel

A recent Autodesk-commissioned survey of film and video production companies found that editors and studio owners are grappling with limited budgets, file management complexity and tight project timelines. Of the respondents, 42 percent cited dealing with different file formats as one of the biggest challenges with current editing and finishing tools. In the survey, 82 percent called out Smoke software’s support for HD and higher resolution formats and 60 percent its all-in-one package as the most valuable features to help combat production complexity and streamline their post-production workflow. The research illuminated a thriving professional video market with more Hollywood blockbuster-quality content required for web, new mobile platforms, interactive advertising and traditional broadcast.

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