The past year has been, quite possibly, the most eventful ever in the development of efficient advertising workflows. We can now embed a digital version of the infamous advertising slate into delivered commercials using the Advanced Media Workflow Association's AS-12. BXF can be used to exchange not only the schedule of commercials but instructions to move them from point A to B, as well as the full complement of their metadata. BXF is also developing the ability to move copy rotation instructions from agency to broadcaster, filling the biggest gap existing today in the workflow. Ad-ID bridges all of this, making unique commercial identification simple.
See how it all fits together today, using industry-standard approaches, making the pipe dream of automated advertising workflows a reality.
Download the white paper here.
