At the Adobe Max 2023 conference Adobe unveiled the latest version of Adobe Creative Cloud, with more than 100 new features across Photoshop, Illustrator, Premiere Pro, and beyond, including new Firefly generative AI features. The new AI features are very interesting and include Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, all designed to generate content safe for commercial use.

There are 42 After Effects Max sessions, with 18 online (some provide “Session Resources”). There’s a ton more; for example, Premiere Pro has 36 sessions with 14 online. No one can watch all the videos provided!

Then there are the sneak peeks, later detailed in another roundup, Adobe MAX 2023 sneak peeks. Some easers and overviews are below.

Update: AI news hound Matt Wolfe liked the Adobe updates and sneak peeks so much that he created a 20-minute video, Adobe Goes ALL IN with AI: Huge Updates. Also, Theoretically Media looked at the sneaks in Adobe Just Stunned The AI Creative World, and then at Adobe Firefly 2: A No Hype Look. Plus, Adobe posted the full hour and a half sneak peeks video.

If you’re into supercuts, App Design Tips made one — Adobe Max 2023: Everything Announced in 20 Minutes.

Here’s an outline of the main features discussed at MAX 2023:

Adobe After Effects, Premiere Pro, and Frame.io

• Premiere Pro users can now publish videos directly to Facebook, YouTube and TikTok. Premiere Pro includes: new templates, better Text-Based Editing, and improvements in timeline performance, color preferences, tone mapping, and more. See What’s new for Premiere Pro 24.0 from October 10.
• Premiere Gal collects What is new in Adobe Premiere Pro 2024? It’s pretty exciting!
• Share for Review with Frame.io debuted in Adobe’s digital video and audio tools where Premiere Pro’s “Share” button will now intuitively introduce Premiere users to Frame.io with the click of a button for faster content sharing and collaboration.
• An improved Rotobrush in After Effects is available, providing more creative power. See What’s new in After Effects 24.0 (the October 10 2023 Release). Adobe Live posted session on AE, First Takes from the [EU] Community: What’s New in Video? and First Takes from the Community: Motion Graphics in After Effects with Alex Hogue and Kyle Hamrick.

Adobe Firefly

• Firefly Image 2 Model is the next generation of generative AI for imaging, significantly advancing Firefly creative control and image quality, designed to be safe for commercial use.
• Firefly Vector Model is the world’s first generative AI model for vector graphics and expands Firefly into the next media type, powering new Text to Vector Graphic in Illustrator.
• Firefly Design Model, the industry’s first model of its kind, powers instant generation of template designs with Text to Template capability that are fully editable in Adobe Express.
• Generative Match, to make new images at scale that share a consistent style and feel, launched in beta. They’ve implemented Generative Match technology in the Firefly website and Adobe Illustrator first, later to roll out to other Creative Cloud tools.
• Theoretically Media posted an overview, Adobe Firefly 2: A No Hype Look.

Adobe Illustrator

• All-new Firefly-powered Text to Vector Graphic in Illustrator generates editable, high-quality vector graphics, including a wide array of icons, scenes and patterns quickly and easily from simple text prompts.
• Additional new innovations include updates to Retype, to turn static text into editable text by quickly identifying similar fonts from Adobe Fonts; Mockup, to quickly transform images and graphics into realistic-looking product and branding mockups; and updates to Share for Review that make collaborating and exchanging feedback faster.
• Envato Tuts+ has a video overview.
• Generative Match, to make new images at scale that share a consistent style and feel. launched in beta. They’ve implemented Generative Match technology in the Firefly website and Adobe Illustrator first, later to roll out to other Creative Cloud tools.

Adobe Photoshop

• Firefly-powered Generative Fill in Photoshop has seen a 10X adoption rate compared to past releases. Because it’s so addicting, it’ll be interesting when the paywall goes up in November.
• Also now available to all Photoshop subscribers as part of their subscription, Photoshop on the web is also available on Google Chromebook Plus devices.

Adobe Lightroom

• New AI-powered innovations includes HDR Optimization, Point Color, Content Credentials, and a Lens Blur that makes it easier than ever to add an aesthetic blur effect to any part of a photograph without requiring an expensive camera lens.
• The all-new mobile-optimized editing experience streamlines the Lightroom mobile toolbar to prioritize editing photos on your phone.
• Terry White has his 4 favorite new features in his what’s new rundown.

Adobe Stock

• Adobe Stock builds on its vast marketplace with Video templates, a rich new video template collection that brings together Adobe Premiere Pro, After Effects and Motion Graphics templates. Over 355 million high-quality, royalty-free assets are now available in the Stock collection, including videos, music tracks, photos, illustrations, vectors, video and graphics templates as well as 3D assets. The new AI workflows streamline the image editing process to create new versions in a few clicks.