Adobe Systems has come forward with a new software framework that many programmers and mobile marketers have been dreaming of since mobile marketing first showed its teeth in the advertising realm.

In a nutshell, the new software framework is for building media players that extend the capabilities of the Adobe Flash Platform.

Essentially, “Strobe,” as it’s affectionately dubbed, will help inch us closer to an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies.

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