Adoption Rates for Social Collaboration Aberdeen’s Blog.
During the summer of 2010, Aberdeen surveyed over 400 organizations for a research effort underwritten byIBM andSocialtext. In our surveys and interviews, we asked how companies were pursuing collaboration solutions and which technologies were significant contributors to their collaboration strategies. A small excerpt of the results are listed below (n=374, as some organizations chose not to answer certain questions):
| Technology | Adoption | Plans to Adopt |
| 94% | 3% | |
| Instant Messaging | 64% | 10% |
| Enterprise Content Management | 52% | 18% |
| Unified Communications | 48% | 18% |
| Blogs | 36% | 25% |
| Enterprise Social Networking Tools | 35% | 29% |
| Wikis | 30% | 22% |
| Mashups | 22% | 24% |
| Folksonomies (user-
generated content organization & tagging)
|
15% | 32% |
Source: Aberdeen Group, August 2010
Although I wouldn’t say that this table necessarily represents the general populace, it is a fairly representative sample of the Aberdeen community of 250,000+ organizations. There’s a bit of a research bias in that companies interested in our research (or any research firm) probably have greater interest in enterprise technologies than the typical organization. Even so, these adoption trends are interesting in light of how collaboration is typically branded by vendors and thought leaders.
I think of business collaboration tools, broadly speaking, in four general tracks:
- Unified Communications, which provides voice, video, and other real-time and interactive collaboration technologies
- Text-based collaboration, including email, instant messaging, text messaging, and group chat
- Social business collaboration, which includes Web 2.0 technologies such as blogs, wikis, mashups, and semantic information
- Document-driven collaboration, which includes content management, asset management, and business intelligence
Continues @http://blogs.aberdeen.com
