Advertisers Shifting Attention from Apps to Mobile Web and HTML5

Greystripe is best known for converting ads from Flash to HTML 5 for display in native apps across its advertising network. The service waswildly popular because it allowed ads to engage consumers with animation, touch interactivity and click-through actions on Apple’s Flash-free devices, which were dominating the mobile market.

The mobile market is fragmenting, however, sending more users to the Android, BlackBerry and possibly Windows 7 platforms. Advertisers are increasingly interested in mobile websites as opposed to native apps, Greystripe says.