Akamai Technologies and KIT digital Enter into Strategic Alliance

KIT VX Video Management Platform to be Offered with Akamai Solutions
KIT digital and Akamai to Collaborate on Joint Sales and Marketing Efforts on a Global Basis

CAMBRIDGE, MA and DUBAI – June 29, 2009 – KIT digital, Inc. (OTCBB: KDGL), a leading global provider of Internet Protocol-based video management technologies, and Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, have joined forces to deliver IP video across multiple mediums, including
online, mobile networks and IPTV-enabled set-top boxes.

The companies have signed a new strategic agreement that calls for them to build upon a long-standing vendor relationship and engage in collaborative sales and marketing efforts on a global basis. This is a unique initiative for both companies and reflects their shared vision for the future of the IP-video market.

According to the terms of the agreement:
KIT digital will package and resell Akamai solutions with its KIT VX Video Management Platform. This will enable video delivery via online, mobile networks and IPTV-enabled set-top boxes on a more integrated and cost-effective basis.
For streaming and video-on-demand services, jointly served enterprise clients will receive maximally efficient storage and bandwidth.
Akamai will collaborate with KIT digital to jointly market the KIT VX Video Management Platform to key Akamai enterprise customers.

Akamai’s globally distributed computing platform powers 15-20 percent of all Web traffic, optimizing the transfer of information and increasing complex media performance. While Akamai has been KIT digital’s preferred streaming and storage partner for several years, this agreement allows for a more strategic offering of the companies’ respective products and services, providing end customers with improved quality and a more cost-effective joint solution.

“As a customer of both KIT and Akamai over the years, we’re glad to see this platform integration partnership take wing,” said Pete Picton, online editor for The Sun newspaper of London, England. “We believe these two companies are the market leaders in their respective fields of video asset management and content delivery services, and we are looking forward to seeing enhanced functionality and pricing benefits.”

According to Greg Lazar, vice president and general manager of international sales and global partners for Akamai: “We continually seek partnerships with leading software companies that share Akamai’s commitment to providing the best rich media experiences available through Internet Protocol. We have found KIT digital to be an invaluable partner to Akamai for global enterprises with complex video management needs. We look forward to leveraging KIT digital’s leadership in the IPTV set-top box market, for example, to develop new client opportunities for Akamai.”

Gavin Campion, president of KIT digital, added: “Our enterprise customers demand the best quality content delivery services—whether for video-on-demand or live streaming—and have end customers spread across the globe. Akamai is recognized worldwide as the most reliable and highest quality provider of IP-based content delivery and storage. This agreement expands upon our long-standing relationship with Akamai, allowing for closer collaboration in technology, marketing and sales.”

“Our enterprise clients will now be able to better manage and deliver high quality IP video,” continued Campion. “We see the potential here for a more substantive and integrated partnership than any that currently exists between a content delivery-focused company and an IP video platform company, with real revenue and client uplift as a result.”

About the KIT VX Video Management Platform
The KIT VX Video Management Platform is comprised of a host of solutions that allow clients to easily capture, manage, and monetize digital video assets, and deliver them via the Web, mobile networks and IPTV-enabled set-top boxes. KIT VX centralizes video asset management, and allows for multiple users within client organizations to have different access rights to content to help ensure appropriate distribution, promotion and creation of content. The platform includes a robust content management system (CMS) for managing large amounts of text, documents, images, audio and video—or elements of the platform can be integrated with existing content management systems via the platform’s advanced application programming interfaces (APIs) that include a number of pre-built, modular extensions. As part of the new global partnership agreement, KIT VX now integrates with Akamai IP video solutions, providing unparallel IP-based content management, storage and delivery.

About Akamai Technologies
Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About KIT digital
KIT digital is a leading, global provider of on-demand content management solutions for managing IP-based video assets. Through its end-to-end software platform, KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet, mobile networks and IPTV set-top boxes. The KIT VX platform allows clients to ingest, manage, distribute and publish digital video content, build online/mobile communities and integrate advertising. KIT offers businesses a full range of interactive marketing solutions and KIT clients can access approximately 80 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients include Associated Press, Disney-ABC, General Motors, IMG, Kmart, Nasdaq, News Corp, RCS, Telefonica and Verizon. KIT digital has principal offices in Dubai, Melbourne (Australia), Prague, Toronto and London. For additional information, visit www.kitd.com.

http://www.kit-digital.com