Announcing the TransVergence Matrix

In today’s disruptive media environment, it’s essential for content creators, film and television producers, brand promoters and corporate communicators to master the art of storytelling across multiple platforms in order to reach the largest possible audience and engage fans.

In keeping with its commitment to continually provide the community with the latest, most essential information, Createasphere is pleased to announce the debut of its TransVergence Matrix, an interactive guide to the evolving transmedia ecosystem.

Compiled by noted innovation catalyst Michael Moon, the Matrix breaks down the admittedly complex world of transmedia into four distinct sectors:

• Transmedia Engagement Structures
• Content Development Matrix
• Historical Timeline
• Engagement Marketplace

Each sector is highly detailed, showing the ways content is generated and by whom; how it is distributed to audiences and fans; and, finally, how the content is ingested. The timeline will evolve into a valuable historical repository reflecting the enormous changes that have taken place in cross platform communication in the past 18 years.

The TransVergence Matrix, like transmedia itself, is a living, evolving thing, and users are encouraged to submit their projects and technologies. Their information will be entered into an archive that can be viewed by others, allowing for an open exchange of ideas and inspiration.

The TransVergence Matrix can be accessed at no charge at http://provideocoalitionexpo.com/thematrix.