Audience and Population Activation: A Transmedia Approach

Transmedia development and production methods have been embraced by entertainment and advertising industries around the world, but can these techniques be used to provoke real discussion, inspire, or even motivate audiences to take action? Jeff Gomez, CEO of Starlight Runner Entertainment, is best known for producing transmedia around such blockbuster pop culture properties as Avatar and Pirates of the Caribbean.

Now, for the first time in the United States, Jeff will describe his fascinating work in audience and population activation. He will use brief case studies to illustrate how transmedia techniques can be used to educate and foster dialog among the disenfranchised, to promote spiritual enlightenment, and to move societies away from violence and corruption. Jeff will also outline the 9-Step process by which Starlight Runner conceives and produces its peacebuilding, ecumenical, and population activation campaigns.