“audience-centric” advertising campaigns in real-time

Aggregate Knowledge Raises $9 Million For Online Ad Optimization Platform.

Aggregate Knowledge, a provider of display ad optimization solutions, has closed a Series C financing round of $9 million led byOVP Venture Partners. Also participating in the round are Kleiner Perkins Caufield and Byers, DAG Ventures, and original existing angels.

The San Mateo, CA company markets a platform, which it says is patent-pending, that provides marketers and agencies with tools that enable them to personalize “audience-centric” advertising campaigns in real-time and with a minimum of effort, using machine-learning algorithms.

Continues @ http://www.techcrunch.com