author

Art Adams

Art Adams is a cinema lens specialist at ARRI, Inc. Before that, he was a freelance cinematographer for 26 years. You can see his work at http://www.artadamsdp.com.

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator magazines, and has written for ProVideo Coalition since its inception. He is an active member of the International Cinematographers Guild and a former member of the Society of Camera Operators (SOC).

CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color 1

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CANON C300: Trimming White Balance, Plus a Look at Daylight vs. Tungsten Color

Posted on March 30, 2012

I’ve shot a lot of web and broadcast spots on the Canon 5D and while it makes pretty pictures...

CAMERAS: Now It's Rocket Science 17

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CAMERAS: Now It’s Rocket Science

Posted on March 28, 2012

Not so long ago the toughest choice we had to make was which film stock to use. It was...

Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D 19

Pro Photo

Lights, Camera, Kids: Shooting a Childish Spot for T-Mobile on the Canon 5D

Posted on March 27, 2012

A web spot may be seen by more people than a broadcast spot, so making it pretty is more...

Sony

GEEK OUT: The Non-Technical Technical Guide to Sony OLED Monitors

Posted on March 7, 2012

The first time I laid eyes on a professional Sony OLED monitor I knew my professional life had changed....

LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card 47

Production

LIGHTING STRATEGIES: Rough Guide to Illuminating a Bounce Card

Posted on January 29, 2012

Is bounce light really just about aiming a light at a white card and walking away? No. There are...

LIGHTING STRATEGIES: Exploiting a Single Light Source 51

Production

LIGHTING STRATEGIES: Exploiting a Single Light Source

Posted on January 28, 2012

There are few things more elegant than lighting a shot with a single light source. It doesn’t always work,...

Uncategorised

BOOK REVIEW: “How to Shoot Movies Without Shooting Yourself in the Foot”

Posted on January 20, 2012

This book is not for everyone. If you don’t eat, breathe and live cinematography… maybe you should read something...

LIGHTING STRATEGIES: Placing the Fill Light for Faces 60

Production

LIGHTING STRATEGIES: Placing the Fill Light for Faces

Posted on January 18, 2012

In this article I wrote about classical key light placement and classical portraiture to illustrate how artists and cinematographers...

LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows? 83

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LIGHTING STRATEGIES: What Makes Soft Lights Cast Soft Shadows?

Posted on December 27, 2011

It’s one thing to understand that soft sources make soft shadows. It’s another thing to understand why. Fortunately a...

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For You, a Panel Discussion

Posted on December 24, 2011

A rabble of PVC writers (yes, that’s the collective term) spoke at this year’s Entertainment Technology Expo in Burbank....