If you haven’t heard, on Monday Avid announced and released an update to Media Composer (as well as Symphony and News Cutter), version 3.5. It has added some great new features including Avid Media Access (AMA) which is plug-in type architecture for other codecs like P2 and XDCAM, support for stereoscopic 3D editing, a 14 day fully functioning demo and a new software licensing that eliminates the dongle. There’s more detailed coverage around the Internet including my article on Studio Daily as well as coverage on Splice Here. After wading through Avid’s convoluted update process I downloaded the upgrade and was greeted with this:

So I post this post as a warning to all the PowerPC users out there that it appears this new update is Intel only. I also post this post as a lesson to myself to always check the system specs on a new piece of software before installing (and especially before uninstalling!) a new piece of software. After looking around the Avid website I didn’t find this:

And I post this post as an open letter to software manufacturers: When you finally dump Power PC support from your Macintosh applications PLEASE put this in big bold letters in your software notes and at the top of your web page.