Cutting Out the Clutter with Digital Asset Management
Clutter surrounds the average office environment. Any system that diminishes clutter is a relief. The answer to digital clutter is digital asset management (DAM). DAM creates a central repository for digital assets, making them accessible for anyone within an organization?from public relations to design?with a quick turnaround time.
Clutter surrounds the average office environment. Any system that diminishes clutter is a relief. The answer to digital clutter is digital asset management (DAM). DAM creates a central repository for digital assets, making them accessible for anyone within an organization?from public relations to design?with a quick turnaround time.
A digital asset can be a number of things an image, document, graphic, logo, or template. According to Scott Richardson, president/CEO and co-founder, Longwood Software, an asset is much more than a file. “It is a file augmented by creation and usage information.” An asset is the true center of a solution.
In DAM, Scott Bowen, president, Artesia Digital Media Group, Open Text Corporation, believes the “A” or asset is the focus. “At the end of the day an asset is content that has financial or cultural value to a company. It is intellectual property. For our clients, that’s what makes an asset worth managing the fact that there is value in this intellectual property. Because of the value, you want to preserve, manage, protect, reassess, and re-deploy that where possible.”
Continues @http://digitalassetmanagement88.blogspot.com
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