BVE 2015: Canon’s 4K Future Starts in London

Canon will be at the BVE 2015 or Broadcast Video Expo 2015, in London, taking place on the 24th-26th February at the ExCeL London, to showcase their line of Cinema EOS, offer a hands-on live shoot and talk about the future.

BVE 2015 or Broadcast Video Expo 2015 is Europe’s premier broadcast and production technology event, showcasing technologies and services for the production, management and broadcast of audio visual content. After what the company considers was a “highly successful demonstration at BVE 2014”, Canon will once again be recreating a live shooting environment allowing visitors to experience the company’s iconic Cinema EOS range, including the C100 MKII and C500 camera models.

While no details of the show have been announced, Austin Freshwater, Director, Professional Imaging at Canon UK and Ireland, said: “The broadcast industry is evolving constantly and our aim is to ensure that visitors get a real life feel for Canon’s latest innovations. We will exhibit Canon’s rich heritage in lens technology whilst looking to the future with 4K by allowing videographers the opportunity to get hands-on with our offering.”

Visitors to the Canon stand will be, according to the information provided, “greeted with an immersive experience that also features Canon’s 4K monitor, cine servo and cine prime lenses as well as a DSLR counter for testing Canon’s range of DSLR cameras.”

Now that, with the EOS 5DS and EOS 5DS R, Canon has suggested their strategy, somehow repeating the same logic in their EOS Rebel T6s and EOS Rebel T6i cameras (EOS 760D and EOS 750D in some markets) of segmenting the cameras to specific markets (please read our articles about the Rebels and the EOS 5DS, the idea of a Cinema EOS line with more agressive prices seems to fit the general picture. The recent lowering of prices in some models is evidence that Canon is preparing their way for 4K besides looking for a closer relation with different types of consumers and segments of the market. It’s an interesting decision to follow, to see if it works, and if so, if other companies follow the move.

Meanwhile, and for all those conspiracy theories created around the reason why the EOS 5DS and EOS 5DS R have less video features than the EOS 5D Mark III, the recent answers from Tsunemasa Ohara – Senior General Manager of Camera Research and Development at Canon Inc. – who is the key man behind the development of the revolutionary 50.6 Megapixel Canon EOS 5DS and EOS 5DS R DSLRs, in an interview on Canon’s website CPN (Canon Professional Network) may put an end to the mistery.

When asked why the EOS 5DS and EOS 5DS R cameras lack headphone sockets when they can record HD movies, Tsunemasa Ohara replied: “We ran out of room! By equipping the EOS 5DS and EOS 5DS R with USB 3.0 – which was important to transfer such high levels of image data – unfortunately we didn’t have any space left for headphones in the existing EOS 5D Mark III body shell used for these cameras.”