Three challenges for modern marketers and how to turn them into opportunities.

Traditionally, a marketer’s primary concern was having the right message, delivered through the right media, to the right people, and at the right time. There were fewer channels and less content, and that made the management and distribution of messages a much more manageable process. Compared to today, this sounds pretty simple. But why have things changed so dramatically?

Continued atContent Management | Conquering Marketing Management Overload.