This session will share insights from senior executives from different industries – all facing the challenge to develop content strategies delivering business results. The panelists discuss their use of multi-channel marketing, business process alignment, integrated workflows, content creation and more. The goal is to uncover the similarities or the differences in how they establish a framework for success, define and capture metrics and create a model with the flexibility necessary given the ongoing introduction of new communication channels.
Panelists:
- Tom Forman, Media Consultant
- Edward Zhang, Colangelo Synergy Marketing
- Andrew Seibert, Custom Content Council
- Susan Estler, Panama City Beach CVB
- Cindy Parrish, Harris Digital Asset Management
Moderator:
- Dan McGraw, Seven Dials Media
Content Strategies Delivering Business Results Part 1 from Createasphere on Vimeo.
Content Strategies Delivering Business Results Part 2 from Createasphere on Vimeo.
Content Strategies Delivering Business Results Part 3 from Createasphere on Vimeo.
Content Strategies Delivering Business Results Part 4 from Createasphere on Vimeo.
Content Strategies Delivering Business Results Part 5 from Createasphere on Vimeo.
Content Strategies Delivering Business Results Part 6 from Createasphere on Vimeo.